WordPress SEO and Digital Marketing Executive

Role Overview Quascenta is looking for a skilled WordPress SEO and Digital Marketing Executive to join their Chennai-based team on a full-time, on-site basis. In this role, you will be responsible for managing the company website, optimizing its search engine performance, and supporting digital marketing initiatives. You will work closely with internal teams and external vendors to ensure a strong online presence and measurable growth in web traffic. Key Responsibilities - Maintain and update the WordPress website including content changes, plugin updates, image uploads, and basic troubleshooting - Execute on-page SEO tasks such as optimizing meta tags, alt text, keyword placement, and internal linking structures - Manage the Google Business Profile and assist in handling social media pages - Track and monitor website performance using Google Analytics and Google Search Console - Publish blog posts and landing pages as directed by the marketing team - Coordinate with designers and vendors for minor website updates and changes - Support link-building strategies to improve domain authority and search rankings - Analyze web performance data and generate reports to guide campaign decisions Required Qualifications - Proven experience managing and maintaining WordPress websites including customization and troubleshooting - Strong understanding of keyword research, on-page SEO techniques, and SEO auditing - Familiarity with link-building strategies and best practices - Hands-on experience with web analytics tools including Google Analytics and Google Search Console - Working knowledge of digital marketing trends, tools, and performance metrics - Ability to manage multiple tasks and coordinate with cross-functional teams effectively Why Join Us Quascenta is a trusted name with over 20 years of expertise in compliance and validation software for the pharmaceutical industry, offering a collaborative environment where technology meets real-world impact. This is your opportunity to grow your digital marketing career within an innovative, purpose-driven organization.

- WordPress website management and troubleshooting - On-page SEO including meta tags, alt text, and internal linking - Keyword research and SEO audit experience - Link-building strategies and domain authority improvement - Google Analytics and Google Search Console proficiency - Digital marketing campaign execution and analysis - Google Business Profile management - Basic coordination with designers and vendors

- Full-time employment with job stability - Opportunity to work with an experienced and innovative team - Exposure to pharmaceutical and compliance technology industry - On-site role in Chennai with collaborative work culture