WordPress SEO and Digital Marketing Executive

Role Overview Quascenta is looking for a skilled WordPress, SEO and Digital Marketing Executive to join their Chennai-based team on a full-time, on-site basis. In this role, you will take ownership of the company's digital presence by managing WordPress website operations, driving SEO initiatives, and supporting digital marketing campaigns. This is an excellent opportunity to work with a growing software company that serves the pharmaceutical industry with cutting-edge validation lifecycle management solutions. Key Responsibilities - Maintain and regularly update the WordPress website including content updates, plugin management, image uploads, and basic troubleshooting - Implement on-page SEO best practices including meta tags, alt text, keyword placement, and internal linking strategies - Manage and optimize the company's Google Business Profile and social media pages - Monitor website performance metrics using Google Analytics and Google Search Console - Publish blog posts and landing pages in alignment with marketing team directives - Coordinate with external vendors and designers for minor website modifications - Conduct keyword research, SEO audits, and link-building activities to improve search rankings and domain authority - Analyze digital marketing campaign performance and provide actionable insights Required Qualifications - Proven proficiency in managing and maintaining WordPress websites including customization and troubleshooting - Strong knowledge of keyword research, on-page SEO techniques, and SEO audit processes - Experience with link-building strategies to enhance domain authority and organic search visibility - Hands-on experience with web analytics tools such as Google Analytics and Google Search Console - Solid understanding of current digital marketing trends, tools, and analytics practices - Familiarity with third-party SEO software platforms is an added advantage Why Join Us Quascenta is a globally trusted name in pharmaceutical validation software with over 20 years of industry expertise, offering you a stable and innovative environment to grow your digital marketing career. You will be part of a passionate team that values technology, compliance excellence, and customer success.

- WordPress website management and troubleshooting - On-page SEO including meta tags, keyword placement, and internal linking - Keyword research and SEO audit execution - Link-building strategies for domain authority improvement - Google Analytics and Google Search Console proficiency - Digital marketing campaign management and analysis - Google Business Profile and social media page management - Familiarity with SEO software tools

- Full-time permanent position - On-site role in Chennai with a stable work environment - Opportunity to work with a globally recognized pharmaceutical software company - Exposure to cross-functional collaboration with design and vendor teams