Senior Content Writer

Role Overview INNOPPL IT SERVICES is looking for a talented and experienced Senior Content Writer to join its growing marketing team in Chennai. This is a full-time opportunity for a strategic content professional who can craft high-impact, conversion-focused content for B2B audiences across digital platforms. The ideal candidate brings a strong understanding of SEO, AEO, and lead generation principles along with the ability to work independently and collaboratively. Key Responsibilities - Create, edit, and optimise engaging content tailored to IT services, AI, and B2B business audiences - Develop SEO-driven content including website copy, blogs, whitepapers, ebooks, case studies, newsletters, landing pages, and email campaigns - Work closely with digital marketing strategists, SEO specialists, and web developers to align content with business goals and lead generation targets - Conduct thorough research on industry topics to ensure content is accurate, relevant, and insightful - Use analytics tools to track content performance and continuously refine content strategies - Maintain consistent brand voice across all content assets and ensure compliance with editorial best practices - Contribute actively to content calendars, strategy planning, and creative ideation sessions Required Qualifications - Minimum 5 years of professional content writing experience, preferably in a B2B environment - Demonstrated expertise writing about Drupal, WordPress, digital marketing, CRO, and technology subjects - Strong working knowledge of SEO tools and principles including Google Analytics and keyword research methodologies - Exceptional writing, editing, and proofreading skills with a keen eye for detail - Ability to produce persuasive and technically accurate content for a professional audience - Self-driven, deadline-oriented, and capable of managing multiple projects simultaneously - Familiarity with AI-powered content solutions and marketing automation platforms is a strong advantage Why Join Us INNOPPL IT SERVICES offers a dynamic work environment where content professionals can make a real impact on digital marketing outcomes. This role provides the opportunity to shape content strategy and contribute meaningfully to a forward-thinking IT services organisation.

- Minimum 5 years of B2B content writing experience - Proficiency in writing for Drupal, WordPress, and digital marketing topics - Strong understanding of SEO, AEO, and lead generation strategies - Hands-on experience with Google Analytics and keyword research tools - Excellent writing, editing, and proofreading capabilities - Ability to handle multiple projects and meet deadlines independently - Familiarity with AI content tools and marketing automation platforms