Senior Content Writer

Role Overview INNOPPL IT SERVICES is looking for an experienced Senior Content Writer to join their growing marketing team in Chennai. This is a full-time opportunity for a strategic content professional who can craft high-quality, conversion-focused content targeting B2B audiences across digital platforms. The ideal candidate will have a solid grasp of SEO and AEO strategies, lead generation, and the ability to communicate complex technical ideas to both marketing and technical stakeholders. Key Responsibilities - Create, edit, and optimise engaging content tailored to IT services, AI, and B2B technology businesses - Produce SEO-driven content assets including website copy, blogs, whitepapers, ebooks, case studies, newsletters, landing pages, and email campaigns - Collaborate with digital marketing strategists, SEO specialists, and web developers to align content with business objectives and lead generation goals - Conduct in-depth research on industry topics to ensure accuracy, relevance, and thought leadership - Use analytics tools to track content performance and continuously refine content strategies - Maintain consistent brand voice across all content while adhering to best practices for clarity and compliance - Contribute actively to content strategy development, editorial calendars, and ideation sessions Required Qualifications - Minimum 5 years of professional content writing experience, preferably in a B2B environment - Proven track record writing about Drupal, WordPress, digital marketing, CRO, and technology topics - Strong understanding of SEO principles and tools including Google Analytics and keyword research platforms - Exceptional writing, editing, and proofreading skills with keen attention to detail - Ability to produce persuasive and technically accurate content for professional audiences - Self-motivated with strong project management skills and the ability to meet deadlines consistently - Familiarity with AI-driven content tools and marketing automation platforms is a plus Why Join Us INNOPPL IT SERVICES offers a dynamic work environment where content professionals can make a measurable impact on business growth and digital presence. This role provides the opportunity to work closely with cross-functional teams on meaningful B2B content strategies in a forward-thinking IT services company.

- Minimum 5 years of B2B content writing experience - Expertise writing about Drupal, WordPress, digital marketing, and CRO - Proficiency in SEO principles and tools such as Google Analytics and keyword research tools - Strong writing, editing, and proofreading abilities - Experience producing whitepapers, ebooks, case studies, and landing pages - Ability to manage multiple projects and meet deadlines independently - Familiarity with AI content solutions and marketing automation platforms

- Full-time permanent role - Collaborative and dynamic marketing team environment - Opportunity to work on diverse B2B content projects - Growth within a growing IT services organisation