Assistant Brand Manager

Role Overview We are looking for an ambitious and driven Assistant Brand Manager to own and grow the brand narrative across multiple touchpoints. This role sits at the intersection of strategy, content creation, consumer insights, and on-ground execution, making it an ideal fit for someone who can bridge scientific credibility with impactful storytelling and a results-driven mindset. Key Responsibilities - Own and advance brand strategy across digital platforms, social media, and marketing campaigns - Translate complex scientific product claims into clear and engaging consumer-friendly brand messages - Develop and execute brand campaigns, new product launches, and ongoing storytelling initiatives - Collaborate with product, performance, and creative teams to ensure a consistent and compelling brand voice - Lead creative direction for content across social media, websites, packaging, and marketing collateral - Track and analyse brand health metrics including awareness, engagement, trust, and consideration - Conduct consumer and market research to inform positioning, messaging, and go-to-market strategies - Ensure brand consistency across all channels including creator partnerships and influencer collaborations Required Qualifications - 3 to 6 years of experience in brand marketing, preferably in beauty, wellness, skincare, or D2C sectors - Strong understanding of consumer behaviour and foundational brand-building principles - Demonstrated ability to simplify technical or science-backed information into compelling narratives - Proven cross-functional collaboration skills in fast-paced, high-accountability environments - Excellent written and verbal communication skills paired with sharp strategic thinking - Exposure to influencer marketing, community building, or content-led growth strategies is a plus Why Join Us This is a high-ownership role that gives you direct influence over brand perception and long-term growth at a science-led consumer brand. You will have the opportunity to work closely with founders and product teams in a collaborative, learning-first workplace culture.

- 3 to 6 years of brand marketing experience in beauty, wellness, skincare, or D2C industries - Strong grasp of consumer behaviour and brand building fundamentals - Ability to convert scientific or complex information into engaging consumer narratives - Proven cross-functional collaboration in dynamic, high-responsibility work environments - Excellent written and verbal communication skills - Strategic thinking combined with strong execution capabilities - Familiarity with D2C business models and product launch processes - Experience with influencer marketing or content-driven growth strategies is a plus

- High-ownership role with direct impact on brand growth and perception - Opportunity to work closely with founders and core product teams - Exposure to science-backed and ingredient-driven brand building - Collaborative, focused, and learning-oriented workplace culture