Social Media Content Creator

Role Overview BetterInvest is looking for a driven and creative Social Media Content Creator to join their Chennai team on a full-time basis. In this role, you will take complete ownership of the company's social media presence with a singular focus on audience growth and content virality. If you live and breathe Instagram, YouTube Shorts, and short-form video storytelling, this is the opportunity for you. Key Responsibilities - Plan, shoot, edit, and publish video content including reels, YouTube Shorts, and other short-form formats across social media platforms - Design eye-catching thumbnails and visual assets that drive clicks and engagement - Develop fresh content ideas by staying on top of trending formats, hooks, and platform algorithms - Manage end-to-end content workflows independently, from ideation to posting and performance tracking - Continuously optimise content strategy to maximise reach, watch time, and follower growth Required Qualifications - Hands-on experience with Instagram Reels, YouTube Shorts, and short-form video content creation - Proficiency in video editing and graphic design tools - Strong understanding of social media trends, hooks, and what drives scroll-stopping content - Ability to shoot, edit, design, and post content independently without supervision - A compelling portfolio or proof of work showcasing reels or videos you have personally created Why Join Us BetterInvest offers a high-ownership, creative environment where your content directly shapes brand growth. This is an ideal role for a self-starter who wants real impact and the freedom to build something from the ground up.

- Proficiency in short-form video creation for Instagram and YouTube Shorts - Video editing and post-production skills - Graphic design ability for thumbnails and visual content - Understanding of social media algorithms, hooks, and viral content strategies - Ability to independently manage the full content creation cycle - Strong portfolio or proof of work with measurable results