Marketing Specialist - Account Based Marketing

Role Overview Dinoxo is looking for a driven ABM Specialist to lead its account-based marketing efforts, crafting and executing highly personalised campaigns targeting high-value accounts across SME, GCC, and IT/tech segments. This is a strategic role that bridges marketing and sales, helping build pipeline velocity and accelerate new business growth in Group Health Insurance. You will work hand-in-hand with the sales team to identify priority accounts, develop tailored messaging, and drive measurable revenue impact. Key Responsibilities - Collaborate with the sales team to define and maintain a prioritised target account list across SME, GCC, and IT/tech segments - Research target accounts to gather intelligence on company size, HR decision-makers, existing benefits setup, and growth signals - Design and execute personalised multi-channel ABM campaigns via email, LinkedIn, content, and events targeting CHROs, HR Managers, and Finance leads - Create account-specific messaging and content that directly addresses the pain points and priorities of each target segment - Build and maintain a library of sales enablement assets including pitch decks, case studies, one-pagers, and objection-handling guides tailored to the Group Health Insurance buyer journey - Conduct regular pipeline reviews with the sales team to identify stalled deals and trigger re-engagement campaigns - Develop insight-led content for target personas including HR guides, benefits benchmarking reports, and wellness thought leadership pieces - Manage LinkedIn presence and other digital channels to build brand authority among HR and finance communities - Track ABM campaign performance metrics including account engagement scores, meeting conversions, pipeline generated, and revenue influenced - Use intent data, website analytics, and CRM insights to identify accounts showing buying signals and prioritise sales follow-up Required Qualifications - Graduate degree with a minimum of 2 years of experience in B2B marketing, demand generation, or account-based marketing - Demonstrated experience designing and executing targeted campaigns that contributed directly to pipeline or revenue outcomes - Strong copywriting and content creation skills with the ability to craft compelling messaging for different buyer personas - Proficiency with marketing and sales tools including LinkedIn Campaign Manager, email automation platforms, and CRM systems such as HubSpot or Zoho - Comfortable working with data, interpreting campaign metrics, pipeline reports, and account engagement signals - Strong collaboration and communication skills with a high ownership mindset and ability to manage multiple campaigns in a fast-paced environment - Preferred experience in B2B marketing within insurance, insurtech, HR tech, fintech, or financial services - Familiarity with Group Health Insurance, employee benefits, or corporate wellness products is a plus Why Join Us Dinoxo offers a high-impact role where your marketing work directly influences sales outcomes and business growth. If you thrive at the intersection of strategy, content, and data-driven campaign execution, this is the opportunity to make your mark in a fast-growing organisation.

- Minimum 2 years of experience in B2B marketing, demand generation, or account-based marketing - Experience designing targeted campaigns that contributed to pipeline or revenue - Strong copywriting and content creation skills for multiple buyer personas - Proficiency with LinkedIn Campaign Manager, email automation tools, and CRM platforms like HubSpot or Zoho - Ability to interpret campaign metrics, pipeline reports, and account engagement data - Strong collaboration skills and ability to work closely with sales teams - High ownership mindset with ability to manage multiple campaigns simultaneously - Preferred experience in insurance, insurtech, HR tech, fintech, or financial services - Familiarity with Group Health Insurance or employee benefits products is a plus - Exposure to intent data platforms such as Bombora or G2 is an advantage

- Full-time permanent role - High-impact role with direct revenue contribution - Collaborative work environment with sales alignment - Opportunity to work in a fast-growing organisation