Digital Marketing Specialist - Performance Marketing and Lead Generation

Role Overview Veranda RACE, one of India's leading competitive exam coaching platforms, is looking for a results-driven Digital Marketing Specialist to join their Chennai team. In this role, you will own performance marketing campaigns that generate quality student leads and drive admissions for government exam courses including TNPSC, Banking, SSC, Railway, and UPSC. Your work will directly impact student enrolment numbers and business growth across multiple geographies. Key Responsibilities - Plan, launch, and continuously optimise paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads Manager to generate student leads for various courses and locations - Build and manage complete acquisition funnels from ad click through landing page, lead capture, follow-up, and final admission - Conduct keyword research, define audience segments, and run A/B tests to reduce Cost per Lead (CPL) and improve Conversion Rate (CVR) - Optimise landing pages for messaging clarity in both Tamil and English, form structure, and overall conversion performance - Coordinate with the telecalling and admissions teams to improve lead quality and track Lead to Walk-in to Admission conversion rates - Monitor daily campaign metrics including spend versus leads, CPL versus target, and performance by course and geography using Google Analytics and CRM tools such as Zoho - Collaborate with design and content teams to develop ad creatives, video hooks, and landing page copy that resonates with students and job aspirants - Support campaign types including lead generation drives, walk-in campaigns, course launches, and webinar or event promotions Required Qualifications - 2 to 3 years of hands-on experience managing Google Ads and Meta Ads campaigns - Strong understanding of lead generation strategies and conversion funnel management - Working knowledge of landing page optimisation principles and campaign analytics - Familiarity with Google Analytics and CRM platforms such as Zoho or similar tools - Ability to analyse campaign data and translate insights into actionable optimisation recommendations - Preferred experience in EdTech, coaching, or training industry - Familiarity with Tamil Nadu, Kerala, or Karnataka student markets is an added advantage Why Join Us Veranda RACE offers a high-impact role where your marketing efforts directly shape the career journeys of thousands of government exam aspirants across South India. You will work in a fast-paced, data-driven environment with clear KPIs and the opportunity to grow alongside one of the fastest-expanding EdTech coaching brands in the country.

- 2 to 3 years of experience in Google Ads and Meta Ads campaign management - Proven expertise in lead generation and conversion funnel optimisation - Knowledge of landing page optimisation and A/B testing - Hands-on experience with Google Analytics and CRM tools like Zoho - Ability to coordinate with sales and telecalling teams for lead quality improvement - Experience in EdTech or coaching industry preferred - Familiarity with South Indian regional markets (Tamil Nadu, Kerala, Karnataka) - Strong analytical and reporting skills with focus on business outcomes

- Full-time permanent role with a leading EdTech brand - High-impact performance marketing role with clear KPIs - Opportunity to work on multi-course, multi-geography campaigns - Collaborative work environment with design and content support teams - Career growth within a rapidly expanding coaching platform