Digital Marketing Specialist

Role Overview Sri Consultancy is looking for a results-driven Digital Marketing Specialist to independently lead and manage the complete digital marketing function. This is a full-time opportunity for a seasoned professional who can own digital strategy end-to-end and deliver measurable business outcomes. The ideal candidate brings strong hands-on experience across paid and organic channels, content, and eCommerce platforms. Key Responsibilities - Plan and execute SEO, SEM, PPC, and Meta Ads campaigns to drive qualified traffic and lead generation - Manage social media channels and oversee content creation strategies aligned with brand goals - Handle eCommerce platform presence including Amazon and other marketplaces to support online sales growth - Track and analyse campaign performance using Google Analytics and other reporting tools - Leverage AI tools to optimise marketing workflows and improve campaign efficiency - Manage the digital marketing department end-to-end with a focus on delivering measurable ROI Required Qualifications - 4 to 8 years of hands-on experience in digital marketing - Proven expertise in SEO, SEM, Google Analytics, Meta Ads, and PPC - Strong knowledge of social media management and content creation - Experience working with eCommerce platforms such as Amazon and Noon - Ability to independently drive campaigns and manage performance tracking - Familiarity with AI-based marketing tools is an added advantage Why Join Us Sri Consultancy offers a dynamic work environment where marketing professionals can take full ownership of their domain and make a visible impact. Join a forward-thinking team that values performance, innovation, and digital excellence.

- 4 to 8 years of digital marketing experience - Expertise in SEO, SEM, PPC, and Google Analytics - Experience with Meta Ads and paid social campaigns - Social media management and content creation skills - Hands-on experience with eCommerce platforms like Amazon and Noon - Proficiency in performance tracking and campaign optimisation - Familiarity with AI tools for marketing