Assistant Manager - Growth (Events)

Role Overview Curefit is seeking a results-driven Assistant Manager - Growth (Events) to lead marketing and demand generation for cult.fit's rapidly expanding Events vertical. In this execution-focused and strategic role based in Bengaluru, you will own the entire marketing funnel and manage multi-channel campaigns. You will analyze performance data daily, build reporting dashboards, and optimize registration and attendance metrics to drive maximum ROI. Key Responsibilities - Build and execute integrated multi-channel marketing campaigns across push, email, WhatsApp, SMS, social, and paid search - Manage marketing automation workflows and build personalized lifecycle campaigns using Braze, Segment, and HubSpot - Design, launch, and optimize A/B tests on creative assets, messaging, landing pages, and promotional offers - Maintain comprehensive dashboards to report on key metrics including registration volume, conversion rates, CPA, and attendance - Develop city-specific and event-format Go-To-Market (GTM) strategies based on audience behavior and seasonality - Partner with product, analytics, operations, and external ecosystem partners to execute co-marketing campaigns and referral schemes Required Qualifications - Bachelor's or Master's degree in Marketing, Business Administration, or a related field - 3 to 5 years of experience in demand generation, growth marketing, or performance marketing with strong P&L ownership - At least 1.5 years of experience directly executing campaigns for events, product launches, or consumer acquisition - Advanced hands-on experience with marketing automation tools like Braze, Segment, and HubSpot - Solid analytical skills with proficiency in Google Analytics, Mixpanel, Looker, or Tableau for cohort and funnel analysis - Proven track record of scaling consumer acquisition campaigns to 1000+ attendees with demonstrable ROI Why Join Us At cult.fit, you will be part of India's leading fitness and wellness brand, shaping how people experience health. We offer a high-growth startup environment with immense learning opportunities and the autonomy to drive real business impact.

- 3-5 years of experience in demand generation, growth marketing, or performance marketing - 1.5+ years of direct experience executing campaigns for events, experiences, or consumer acquisition - Advanced proficiency with marketing automation tools (Braze, Segment, HubSpot) and multi-channel marketing - Demonstrated data proficiency using tools like Google Analytics, Mixpanel, Looker, or Tableau - Proven ability to scale campaigns to 1000+ attendees and drive measurable ROI - Strong ownership mindset with the ability to manage campaign budgets and P&L targets

- Competitive salary structure - High-growth career path in a leading fitness and wellness startup - Collaborative and energetic workplace culture - Health and wellness perks including cult.fit memberships