Marketing Data and Operations Coordinator

Role Overview Tecsys Inc. is a global supply chain technology company with a growing presence in Bengaluru, and we are looking for a Marketing Data and Operations Coordinator to join our expanding India team. This execution-focused role supports the delivery and optimization of marketing campaigns within HubSpot, ensuring all campaign elements are implemented accurately, efficiently, and in line with established guidelines. The ideal candidate is a detail-oriented, self-sufficient professional who can operate independently across time zones and maintain high standards of data hygiene and campaign quality. Key Responsibilities - Set up, quality-assure, and deploy marketing emails, forms, landing pages, blogs, and nurture workflows in HubSpot - Coordinate HubSpot requests between marketing, sales, and operations teams using predefined templates, naming conventions, and asset structures - Import, clean, and maintain segmented contact lists with proper tagging and source attribution, ensuring compliance with privacy regulations such as GDPR and CASL - Liaise with HubSpot Support or external agencies for technical troubleshooting when required - Build and maintain campaign reports and dashboards to track key metrics including CTR, MQLs, CPL, and ROI - Monitor campaign performance and bounce rates, proactively flagging issues to relevant stakeholders - Apply consistent tagging logic and campaign associations for accurate attribution and perform routine data maintenance tasks - Maintain internal process documentation and adhere to defined operational playbooks Required Qualifications - 1 to 3 years of experience in Marketing Operations, Marketing Automation, or Digital Marketing - Hands-on experience building and QA-ing campaigns, emails, forms, landing pages, lists, and workflows in HubSpot - Demonstrated experience importing, cleaning, tagging, and maintaining marketing data - Basic understanding of GDPR, CASL, and marketing consent requirements - Experience pulling and interpreting campaign and pipeline reports covering metrics such as CTR, MQLs, CPL, and ROI - Strong attention to detail with the ability to follow defined processes, naming conventions, and playbooks independently Why Join Us At Tecsys, you will be part of a globally connected team that is shaping the future of supply chain technology, with access to a supportive work culture, competitive compensation, and real opportunities for career growth and advancement.

- 1 to 3 years of experience in Marketing Operations, Marketing Automation, or Digital Marketing - Hands-on HubSpot experience including campaign setup, QA, emails, forms, landing pages, and workflows - Experience with list imports, data cleaning, tagging, and source attribution - Knowledge of GDPR, CASL, and marketing consent regulations - Ability to pull and analyse campaign performance reports covering CTR, MQLs, CPL, and ROI - Strong attention to detail and ability to work independently within defined processes - Understanding of digital marketing assets and email best practices - Excellent organisational skills and ability to execute complex tasks with minimal oversight

- Competitive compensation package - Opportunities for career growth and advancement - Supportive and collaborative work environment - Exposure to global supply chain technology projects - Equal opportunity workplace with inclusive culture