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Job Description
About Probots We are an Engineering-First company. We provide robotics, electronics, and R&D services to India’s best engineers, universities, and industrial startups. Our Culture: We respect Data, not "Fluff." If you prefer fancy PowerPoint slides over an Excel sheet that shows actual profit, this role is not for you. The Opportunity: Be the Architect We have no formal marketing team—you will be the first. You will not be a "manager" who delegates tasks. You will be the Founding Marketer who executes the strategy. You will use the latest AI and automation tools to act as a "Department of One," driving growth for both our E-commerce store and our Engineering Services division.
Key Responsibilities
- Drive E-Commerce Revenue (B2C/B2B) Sales Ownership: Manage the daily sales performance of probots.co.in. Analyze product margins and push high-value inventory. Generative Engine Optimization (GEO): Ensure Probots is the top recommendation when engineers ask Gemini, ChatGPT, or Perplexity for components. Visual & Voice Commerce: Optimize product images for Google Lens and structure data so voice assistants (Siri/Alexa) can read our specs accurately. 2. Build B2B Authority (Engineering Services) Lead Generation: Use LinkedIn and cold outreach strategies to connect with industrial R&D heads. Content Strategy: Direct our internal technical team on what content to create (Case Studies, Whitepapers) to prove our engineering expertise to corporate clients. 3. The Modern Tech Stack (Execution) Paid Ads: Manage high-ROI campaigns on Google Ads (Shopping/PMax) and Meta Ads. Automation: Use No-Code tools (like Zapier or Make.com) to automate workflows (e.g., New B2B Lead -> Auto-WhatsApp -> CRM entry). The 2026 Marketing Stack We don't expect you to know everything, but you must be proficient in these tools: Category Tools You Will Use Ads & Traffic Google Ads Manager (Shopping/Search), Meta Ads Manager. SEO & Research Ahrefs / SEMRush (for competitor takedowns), Google Search Console. AI Workflows Gemini / ChatGPT (for market research, content scaling, and data cleaning). Analytics GA4 (Google Analytics 4), Microsoft Clarity (Heatmaps). Data & CRM Excel (Pivot Tables are mandatory), Email Marketing Tools.
Candidate Profile
MBA is Mandatory: We need business acumen. You must understand how marketing spend affects the P&L. Tech-Curious: You don't need an Engineering degree, but you must be excited by technology. You should be willing to learn what a "Stepper Motor" or "3D Printer" is. Data Ethics: Familiarity with India’s DPDP Act. You understand that buying email lists is dead; you focus on building ethical, first-party data. The "Hustle": You have a track record of figuring things out. You don't wait for instructions; you come to the table with a plan. Why Join Probots? Autonomy: You own the marketing function. Your results determine the company's growth. Future-Proofing: You will master AI Search (GEO) and Automation—
skills
that will define the next decade of marketing. Growth: As you increase revenue, you will have the opportunity to build and lead a team.
Requirements
Requirements
Education
&
Experience
Qualification: MBA is Mandatory (Marketing, Operations, or Systems).
Experience:
1–3 years of proven
experience
in Digital Marketing, Growth, or E-commerce Management. Startup Fit:
Experience
working in a startup or a small team ("Department of One") is highly preferred. Technical Proficiency (Must-Haves) AI & GEO: High proficiency in using Gemini, ChatGPT, or Perplexity for market research, content generation, and data cleaning. Paid Ads: Hands-on
experience
managing Google Ads (Shopping/PMax) and Meta Ads with a focus on ROAS. SEO Tools: Familiarity with Ahrefs, SEMRush, or Ubersuggest for keyword research and competitor analysis. Analytics: Strong knowledge of Google Analytics 4 (GA4) and Microsoft Clarity (Heatmaps). Data
Skills:
Advanced proficiency in Microsoft Excel / Google Sheets (Pivot Tables, VLOOKUP) is non-negotiable. Functional
Skills
Automation: Basic understanding of No-Code automation tools like Zapier or Make.com to streamline workflows. Compliance: Awareness of India’s DPDP Act (Digital Personal Data Protection) and ethical data collection. Tech-Curiosity: While an engineering degree is not required, you must demonstrate a genuine interest in technical products (Robotics, 3D Printing, Electronics). Behavioral Traits Self-Starter: Ability to execute strategies without daily supervision. Data-First Mindset: You prioritize data and financial metrics over vanity metrics (likes/shares).
Benefits
Key Requirements & Skills
Requirements
Education
&
Experience
Qualification: MBA is Mandatory (Marketing, Operations, or Systems).
Experience:
1–3 years of proven
experience
in Digital Marketing, Growth, or E-commerce Management. Startup Fit:
Experience
working in a startup or a small team ("Department of One") is highly preferred. Technical Proficiency (Must-Haves) AI & GEO: High proficiency in using Gemini, ChatGPT, or Perplexity for market research, content generation, and data cleaning. Paid Ads: Hands-on
experience
managing Google Ads (Shopping/PMax) and Meta Ads with a focus on ROAS. SEO Tools: Familiarity with Ahrefs, SEMRush, or Ubersuggest for keyword research and competitor analysis. Analytics: Strong knowledge of Google Analytics 4 (GA4) and Microsoft Clarity (Heatmaps). Data
Skills:
Advanced proficiency in Microsoft Excel / Google Sheets (Pivot Tables, VLOOKUP) is non-negotiable. Functional
Skills
Automation: Basic understanding of No-Code automation tools like Zapier or Make.com to streamline workflows. Compliance: Awareness of India’s DPDP Act (Digital Personal Data Protection) and ethical data collection. Tech-Curiosity: While an engineering degree is not required, you must demonstrate a genuine interest in technical products (Robotics, 3D Printing, Electronics). Behavioral Traits Self-Starter: Ability to execute strategies without daily supervision. Data-First Mindset: You prioritize data and financial metrics over vanity metrics (likes/shares).
Benefits
Benefits
Financial & Health Competitive Salary: Fixed compensation no variable! Health Insurance: Comprehensive medical coverage every employee! Paid Time Off: Generous leave policy (Sick, Casual, and Earned leaves) to ensure work
Benefits & Perks
Benefits
Financial & Health Competitive Salary: Fixed compensation no variable! Health Insurance: Comprehensive medical coverage every employee! Paid Time Off: Generous leave policy (Sick, Casual, and Earned leaves) to ensure work-life balance. Professional Growth & Tools Premium Tech Stack: Full access to paid enterprise tools (e.g., Ahrefs, SEMRush, ChatGPT Plus/Gemini Advanced, Google Ads Manager). We invest in the tools you need to succeed. Founding Role: As the first marketer, you have the unique opportunity to build the department from scratch. High performers will have the mandate to hire and lead a team as the company scales. Cross-Functional Learning: Work directly with hardware engineers and R&D experts. You will gain rare domain knowledge in the Robotics & Industrial sectors. Culture & Work-Life Standard Schedule: 5-Day Work Week (Monday to Friday). We believe in focused work, not burning the midnight oil unnecessarily. Autonomy: We hire smart people and get out of their way. You will have ownership over your strategies and budgets. Stable Environment: Join a profitable, bootstrapped, and growing engineering company—no "funding winter" anxiety.
Frequently Asked Questions
How to apply for Digital Marketing Lead (Founding Marketer) at Probots?
Click the "Apply via CareerScan" button on this page.
What is the salary for this role?
Salary details will be discussed during the interview.
What experience is required?
Senior of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
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