Sr. Specialist

Role Overview Genpact is seeking a Senior Specialist in Process Analytics for Consumer and Marketing to drive AI-powered transformation from our Bengaluru office. In this role, you will own the reporting, dash boarding, and performance tracking across all marketing channels to deliver data-driven insights. Working within Genpact's advanced analytics division, you will turn bold ideas into real-world impact for global enterprises. Key Responsibilities - Own and maintain the daily, weekly, and monthly reporting cadence across paid, owned, and earned media channels - Develop, manage, and optimize self-serve dashboards using Power BI and Tableau to track campaign performance - Monitor and analyze key marketing metrics, including CAC, CPL, CTR, conversions, impressions, and retention rates - Design and implement automated reporting workflows to reduce manual data preparation and enhance efficiency - Partner with marketing operations and channel managers to translate complex datasets into actionable business insights - Query, extract, clean, and validate marketing data from multiple sources using SQL and advanced Excel techniques - Support campaign managers by providing ad-hoc analytics, performance trends, and experimental design validations - Present analytical insights and strategic recommendations clearly to non-technical executive stakeholders Required Qualifications - Bachelor's degree in Business Analytics, Computer Science, Statistics, or Master's in Data Science - At least 6 to 8 years of professional experience in marketing analytics, reporting, or campaign analysis - Hands-on expertise with data visualization tools like Power BI and Tableau, along with SQL querying skills - Strong understanding of digital marketing metrics, KPIs, and web analytics tools such as Google Analytics - Exceptional communication skills with the ability to tell stories using data and manage executive presence Why Join Us At Genpact, you will lead AI-powered transformation, work alongside over 140,000 bold thinkers, and accelerate your career through hands-on learning. We offer a values-driven culture, competitive benefits, and a highly inclusive work environment.