SEO Analyst

IT Full-Time Job ID: DGC01225

Chennai, Tamil Nadu 0-3 Yrs ₹180000 - ₹252000 Yearly

Job Description

We are seeking a passionate, analytical, and results-driven SEO Analyst with strong knowledge of technical SEO, keyword research, on-page optimization, website audits, Schema Markup, and SEO performance analysis. The role involves improving organic visibility, search rankings, website traffic, and lead generation. The candidate will collaborate with developers, content creators, designers, and marketing teams and will also support video SEO and video content coordination.

Educational Qualification

Bachelor’s Degree in:

Marketing

Digital Marketing

Computer Science

Information Technology

Engineering

Business Administration

Any related field

Relevant certifications or practical projects in SEO, Digital Marketing, Technical SEO, Content Marketing, Google Analytics, or Search Console will be an added advantage.

Key Responsibilities

Conduct regular technical and comprehensive SEO audits of websites.

Identify and resolve issues related to crawling, indexing, broken links, redirects, duplicate content, canonical tags, page speed, and mobile usability.

Analyze Google Search Console and Google Analytics data.

Monitor organic traffic, keyword rankings, impressions, clicks, CTR, conversions, and other SEO KPIs.

Perform keyword research and competitor analysis.

Optimize title tags, meta descriptions, headings, URLs, internal links, images, and website content.

Develop and maintain effective internal linking strategies.

Identify content gaps and recommend SEO-focused pages and topics.

Implement and manage Schema Markup / Structured Data.

Work with developers to implement and validate relevant Schema types.

Monitor Schema errors and warnings using Google Search Console and validation tools.

Support Core Web Vitals and page-speed optimization initiatives.

Identify video content opportunities based on SEO keywords and search trends.

Coordinate with content and marketing teams for video shoots and SEO requirements.

Prepare SEO-focused video topics, titles, descriptions, keywords, and content briefs.

Monitor competitor rankings, backlinks, content strategies, and SEO activities.

Prepare weekly and monthly SEO performance reports.

Track organic traffic, rankings, backlinks, leads, conversions, and technical SEO improvements.

Maintain an SEO action plan and prioritize tasks based on business impact.

Collaborate with developers, content creators, designers, and video production teams.

Eligibility

Bachelor’s degree in Marketing, Digital Marketing, Computer Science, IT, or a related field.

0–2 years of SEO experience.

Strong understanding of SEO fundamentals and technical SEO.

Knowledge of keyword research and competitor analysis.

Familiarity with Google Search Console and Google Analytics.

Understanding of Schema Markup and structured data.

Basic knowledge of HTML, meta tags, canonical tags, robots.txt, XML sitemaps, redirects, and indexing.

Strong analytical and problem-solving skills.

Good communication and coordination skills.

Candidates with practical SEO projects, internships, certifications, or hands-on experience are encouraged to apply.