Social Media Executive

Marketing

Social Media Executive

Ahmedabad

1–3 Years

Senior Manager Creative Content & Social Media

We are looking for a creative, social-media-savvy

who understands beauty, fashion, pop culture and digital trends. The person will be responsible for managing RENEE Cosmetics' day-to-day social media presence, creating engaging content, identifying trends, coordinating with internal and external stakeholders, and driving meaningful engagement across platforms.

• • Manage day-to-day social media activities across Instagram, Facebook, YouTube, Snapchat and other relevant platforms.
  • Develop and maintain monthly/weekly social media content calendars.
  • Schedule and publish posts, Reels, Stories, carousels and other formats.
  • Ensure consistency in brand tone, visual identity and messaging across platforms.
  • Monitor comments, DMs, mentions and community interactions.

• • Ideate engaging and platform-native content around products, launches, campaigns, trends and occasions.
  • Work closely with the creative team to develop Reels, memes, carousels, Stories and short-form videos.
  • Write compelling captions, hooks, CTAs and social copy.
  • Identify opportunities to create trend-led and reactive content.
  • Ensure content is relevant to the target audience and aligned with beauty and lifestyle trends.

• • Stay updated with the latest Instagram/Reels trends, audio, memes, formats, creators and social conversations.
  • Track competitors and leading beauty/fashion brands to identify content opportunities.
  • Regularly share trend insights and recommendations with the marketing team.
  • Identify opportunities for RENEE to participate in relevant cultural and social trends.

• • Coordinate with the Influencer Marketing team for creator-led content.
  • Support influencer campaigns by sharing briefs, tracking content deliveries and ensuring content goes live as planned.
  • Identify emerging/micro creators and trending content creators relevant to the brand.
  • Repurpose high-performing influencer content across brand social channels.

• • Build an active and engaged social media community.
  • Respond to comments, DMs and customer queries in a timely and brand-appropriate manner.
  • Monitor customer sentiment and identify recurring feedback or conversations.
  • Escalate customer complaints/issues to the relevant teams wherever required.

• • Track key social media metrics such as:
  • Reach & impressions
  • Engagement rate
  • Followers growth
  • Reel/video views
  • Shares & saves
  • Profile visits
  • Community engagement
  • Prepare regular social media performance reports.
  • Analyse content performance and recommend improvements.
  • Identify high-performing content formats and replicate successful content themes.

• • Support social media execution for new product launches, campaigns, offers, festivals and brand initiatives.
  • Coordinate with Marketing, Design, Influencer Marketing, E-commerce and other teams for timely execution.
  • Ensure campaign communication is consistent across all social touchpoints.

• • Strong understanding of Instagram, Reels, Stories and short-form content.
  • Excellent knowledge of current social media trends and digital culture.
  • Strong creative thinking and ability to generate fresh content ideas.
  • Good copywriting and communication skills.
  • Basic understanding of social media analytics and insights.
  • Ability to work in a fast-paced, highly creative environment.
  • Strong coordination and execution skills.
  • Good understanding of the beauty, cosmetics, fashion and D2C ecosystem will be an advantage.
  • Basic knowledge of Canva, CapCut or other content creation tools is preferred.

• • 1–3 years of experience in Social Media / Digital Marketing / Content Marketing.
  • Experience with a D2C, Beauty, Cosmetics, Fashion, FMCG or Lifestyle brand will be preferred.
  • Should have a strong understanding of what works organically on social media.
  • Should be highly active on social platforms and naturally curious about emerging trends.
  • Portfolio/showcase of social media work, Reels or campaigns will be an advantage.

• • Growth in organic reach and engagement.
  • Engagement rate across social platforms.
  • Growth in followers and active community.
  • Reel/video views, shares and saves.
  • Consistency and timeliness of content execution.
  • Performance of trend-led and campaign content.
  • Quality and quantity of content ideas generated.
  • Community response and engagement.
  • Contribution to overall brand visibility and social media growth.