Key Responsibilities
1. Lead Generation
- Generate qualified B2B and B2C leads through digital channels.
- Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.
- Reduce cost per lead (CPL) while increasing lead quality.
- Coordinate with inside sales and field sales teams for lead conversion.
2. Performance Marketing
- Plan and execute paid advertising campaigns.
- Manage advertising budgets and ROI.
- Optimize campaigns based on conversion data.
- Conduct A/B testing for ads, landing pages, and creatives.
3. Website & SEO Management
- Improve website traffic through SEO.
- Increase keyword rankings related to solar products.
- Optimize landing pages for higher conversions.
- Monitor website performance and user experience.
4. Content Marketing
- Develop blogs, videos, case studies, and educational content.
- Support dealer and distributor acquisition campaigns.
- Build content strategy around solar awareness and customer education.
- Coordinate with video and creative teams.
5. Social Media Management
- Manage Facebook, Instagram, LinkedIn, YouTube, and X.
- Increase followers, engagement, and brand visibility.
- Build employer branding content.
- Monitor customer feedback and reputation.
6. Marketing Automation & CRM
- Manage lead nurturing workflows.
- Integrate digital campaigns with CRM.
- Track customer journey from lead to sale.
- Implement email and WhatsApp automation.
7. Analytics & Reporting
- Track daily, weekly, and monthly KPIs.
- Prepare management dashboards.
- Analyze campaign performance.
- Recommend improvements based on data.
8. Dealer & Distributor Marketing Support
- Generate dealer acquisition leads.
- Support ASM and RSM teams with local digital campaigns.
- Run geo-targeted campaigns for dealer development.
- Develop co-branded marketing programs.
Requirements
Education
- MBA Marketing / Digital Marketing
- BBA + Digital Marketing Certification
- Bachelor's degree in Marketing, Business, or related field
Experience
- 5–10 years in Digital Marketing.
- Experience in solar, electrical, consumer durable, renewable energy, or B2B industries
preferred.
- Proven track record in performance marketing and lead generation.
Technical Skills
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Meta Ads Manager
- SEO & SEM
- CRM Management
- Email Marketing
- Marketing Automation
- WordPress
- YouTube Marketing
Leadership Skills
- Data-driven decision making
- Team management
- Vendor management
- Project management
- Communication and presentation skills
Benefits
What we offer?
Freedom to “follow your passion”
Opportunity to work with of India’s fastest-growing Solar companies
Regular training on creative tools & AI tools
Growth opportunities in Finance Domain
Performance-based incentives & salary growth
Hands-on exposure with leadership team
