Digital Marketing Manager

Are you a results-driven digital marketer who knows how to turn traffic into leads and leads into conversions? Do you have a flair for content, strategy, and analytics? At GCQ Study Abroad, we’re on a mission to help Indian students achieve global success. And we’re looking for a Digital Marketing Manager who can take our brand visibility and student outreach to the next level. This is a leadership-focused role that demands both strategic thinking and hands-on execution. You’ll manage everything from lead funnels to content campaigns, ads to SEO—and you’ll directly impact our business growth.

Requirements

Key Responsibilities

Digital Campaign Management Plan, execute, and optimize marketing campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube. Build targeted funnels for awareness, lead generation, re-targeting, and conversions Manage daily ad budgets, track key metrics (CTR, CPL, CPA), and improve ROAS Social Media Strategy Own the brand’s social media presence—Instagram, Facebook, LinkedIn, YouTube Create and schedule content that speaks to students, parents, and partners Plan monthly content calendars, engagement campaigns, and reels/shorts SEO & Website Management Conduct keyword research, competitor analysis, and on-page SEO Collaborate with web developers/designers to improve performance and user

experience

Manage blog updates, page content, and landing page testing Analytics & Reporting Monitor campaign performance using Google Analytics, Meta Ads Manager, and CRM dashboards Generate weekly and monthly performance reports with actionable insights Optimize based on real-time data, not assumptions Content Marketing Plan and supervise the creation of blogs, emails, case studies, success stories, and video content Manage or coordinate with freelancers/agencies as needed for design and video output Team Collaboration Work closely with Admissions, Counseling, and Outreach teams to align marketing with business goals Support offline campaigns with digital amplification and local awareness strategies What We’re Looking For

Experience:

2–5 years in digital marketing, preferably in education, ed-tech, or service-based B2C industries Must-Have

Skills:

Google Ads (Search, Display, Video) Meta Ads (Facebook/Instagram) Social Media Strategy & Execution SEO (On-page & Off-page) Google Analytics & Meta Business Suite Canva / Adobe tools for creatives Strong Copywriting & Campaign Messaging Good to Have: Video editing

skills

(for reels/shorts) CRM and marketing automation tools (Zoho, HubSpot, etc.) WordPress or similar CMS

experience

Personality & Work Style Strategic thinker with hands-on execution mindset Obsessed with performance metrics and optimization Self-starter, deadline-oriented, and resourceful Clear communicator with storytelling instincts Passionate about student impact and

education

branding What You Will NOT Do Use fake reviews or misleading ads Focus only on vanity metrics (likes/followers) without lead goals. Outsource blindly without ownership or quality control Avoid data—you’ll live in analytics and dashboards

Benefits

Perks &

Benefits

Competitive Salary + Monthly Bonuses Clear Performance-Based Growth Path Opportunity to Lead a Digital Team in a Scaling Company Exposure to International Markets (USA, Germany, UK, etc.) Supportive, Ambitious Work Culture Training & Upskilling Support in New Marketing Tools

Key Responsibilities

Digital Campaign Management Plan, execute, and optimize marketing campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube. Build targeted funnels for awareness, lead generation, re-targeting, and conversions Manage daily ad budgets, track key metrics (CTR, CPL, CPA), and improve ROAS Social Media Strategy Own the brand’s social media presence—Instagram, Facebook, LinkedIn, YouTube Create and schedule content that speaks to students, parents, and partners Plan monthly content calendars, engagement campaigns, and reels/shorts SEO & Website Management Conduct keyword research, competitor analysis, and on-page SEO Collaborate with web developers/designers to improve performance and user

experience

Manage blog updates, page content, and landing page testing Analytics & Reporting Monitor campaign performance using Google Analytics, Meta Ads Manager, and CRM dashboards Generate weekly and monthly performance reports with actionable insights Optimize based on real-time data, not assumptions Content Marketing Plan and supervise the creation of blogs, emails, case studies, success stories, and video content Manage or coordinate with freelancers/agencies as needed for design and video output Team Collaboration Work closely with Admissions, Counseling, and Outreach teams to align marketing with business goals Support offline campaigns with digital amplification and local awareness strategies What We’re Looking For

Experience:

2–5 years in digital marketing, preferably in education, ed-tech, or service-based B2C industries Must-Have

Skills:

Google Ads (Search, Display, Video) Meta Ads (Facebook/Instagram) Social Media Strategy & Execution SEO (On-page & Off-page) Google Analytics & Meta Business Suite Canva / Adobe tools for creatives Strong Copywriting & Campaign Messaging Good to Have: Video editing

skills