Trade Marketing Executive

Key Result Areas Trade Marketing Strategy Execution – Implement and drive regional trade marketing plans effectively to support business growth. Sales Growth Contribution – Enhance product visibility and drive promotions to achieve targeted sales growth. Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. Market Analysis & Competitive Insights – Monitor market trends,competitor activities, and consumer preferences to refine strategies. Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines.

Requirements

3-5 years of

experience

in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies. Excellent analytical

skills

with proficiency in data interpretation and reporting. Strong communication, negotiation, and relationship management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Proficiency in Microsoft Office (Excel, PowerPoint, Word) Willingness to travel frequently within the assigned region.

Experience

of working closely with Sales & Marketing Team

3-5 years of

experience

in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies. Excellent analytical

skills

with proficiency in data interpretation and reporting. Strong communication, negotiation, and relationship management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Proficiency in Microsoft Office (Excel, PowerPoint, Word) Willingness to travel frequently within the assigned region.

Experience

of working closely with Sales & Marketing Team