Performance Marketing Executive / Manager

Performance Marketing Executive / Manager Role Overview: We are looking for a data-driven Performance Marketing professional to drive student admissions through digital channels. The candidate should be skilled in paid advertising, analytics, and AI-powered marketing tools to generate high-quality leads and improve conversions.

Key Responsibilities:

Plan and manage Google Ads, Meta Ads, and other digital campaigns for admission lead generation. Optimize campaigns to improve cost per lead (CPL) and conversions. Use AI tools for ad creatives, audience targeting, and campaign optimization. Track performance using Google Analytics and marketing dashboards. Work closely with the admissions team to improve lead-to-admission conversion. Create and optimize landing pages and digital funnels.

Requirements:

3–5 years

experience

in performance marketing. Strong knowledge of Google Ads, Meta Ads, and digital analytics. Familiarity with AI marketing tools and automation.

Experience

in

education

or edtech marketing is preferred. Key Metrics: Lead generation, cost per lead, and admission conversions.

3–5 years

experience

in performance marketing. Strong knowledge of Google Ads, Meta Ads, and digital analytics. Familiarity with AI marketing tools and automation.

Experience

in

education

or edtech marketing is preferred. Key Metrics: Lead generation, cost per lead, and admission conversions.