Marketing Associate

Position : Marketing Associate Location: Harvest International School, Kodathi Campus, Bengaluru Employment Type: Full-time Role Overview Harvest International School is looking for a Marketing Associate to support end-to-end execution of on-ground and offline marketing initiatives, working closely with the Marketing Head to drive admissions and brand visibility across campuses.

Key Responsibilities

Plan and execute BTL (Below-The-Line) activities including school roadshows, exhibitions, community outreach, and local area marketing Drive Apartment Activations — coordinate with RWAs/facility managers, set up stalls/kiosks, manage on-ground teams, and track lead generation from residential communities Coordinate corporate tie-ups and partnership activations for brand visibility Support planning and execution of school events (open houses, admission fairs, MindFrame-type flagship events) — logistics, vendor coordination, and on-ground supervision Liaise with external vendors and agencies (print, signage, branding collateral, event setups) to ensure timely and quality delivery Track and report activation performance — footfalls, leads generated, conversion feed into admissions Assist in creating and distributing marketing collaterals (flyers, banners, standees) for offline campaigns Manage local marketing budgets and vendor invoicing/documentation Support digital/social media team with content for on-ground activity coverage when required Maintain a calendar of BTL activities aligned with the admissions cycle and campus-specific goals

Requirements

2–4 years of

experience

in BTL marketing, field marketing, or on-ground activations (education, real estate, FMCG, or retail background preferred) Prior

experience

with apartment/community activations strongly preferred Strong vendor management and negotiation

skills

Willingness to travel across Bangalore campuses and activation sites regularly Proficiency in MS Office/Google Workspace; basic reporting

skills

Excellent coordination, on-ground execution, and communication

skills

Two-wheeler/own transport preferred for site visits

Maintain a calendar of BTL activities aligned with the admissions cycle and campus-specific goals

Requirements

2–4 years of

experience

in BTL marketing, field marketing, or on-ground activations (education, real estate, FMCG, or retail background preferred) Prior

experience

with apartment/community activations strongly preferred Strong vendor management and negotiation

skills

Willingness to travel across Bangalore campuses and activation sites regularly Proficiency in MS Office/Google Workspace; basic reporting

skills

Excellent coordination, on-ground execution, and communication

skills

Two-wheeler/own transport preferred for site visits