Manager Retail

Summary: This role is pivotal in driving sustainable revenue growth by designing and executing integrated digital and retail fundraising strategies. The ideal candidate will lead cross-channel initiatives that seamlessly connect online engagement with on-ground donor acquisition, ensuring maximum impact across all touchpoints. By leveraging data-driven insights, optimizing donor journeys, and managing a network of vendors and teams, this position plays a critical role in expanding donor bases, improving conversion efficiency, and achieving ambitious revenue targets. The successful applicant will be a strategic thinker with a proven track record in performance marketing, donor engagement, and integrated campaign management.

Responsibilities:

Develop and implement cohesive digital and retail fundraising strategies to maximize reach and revenue. Set and track monthly and quarterly revenue targets across digital and on-ground channels. Identify and execute opportunities to convert digital traffic into retail engagement and vice versa. Manage end-to-end online fundraising campaigns across website, email, social media, and paid advertising platforms. Optimize donation funnels, landing pages, and user experiences to improve conversion rates and reduce drop-offs. Monitor and enhance key performance metrics including conversion rate, cost per acquisition (CPA), and campaign ROI. Plan and lead high-impact fundraising activities at malls, kiosks, events, and other high-footfall locations. Drive face-to-face donor acquisition and ensure consistent achievement of retail revenue goals. Identify, evaluate, and onboard new retail locations and strategic partnerships. Manage relationships with digital agencies, media partners, and third-party vendors. Train and support on-ground teams on campaign messaging, donor engagement techniques, and performance standards. Ensure alignment between digital and retail campaigns through coordinated planning and execution. Use digital tools to drive foot traffic to physical activations and capture leads from both channels. Analyze performance data across all channels and deliver actionable insights through regular dashboards. Prepare weekly and monthly reports for leadership, highlighting trends, challenges, and optimization opportunities. Maintain a secure, seamless, and compliant donor

experience

across all platforms. Ensure accurate and privacy-compliant handling of donor data. Strengthen donor retention through timely follow-ups and personalized communication.

Requirements

Requirements:

5–8 years of

experience

in digital marketing, fundraising, or retail/face-to-face fundraising. Bachelor’s degree required; Master’s degree preferred. Demonstrated expertise in performance marketing, CRM systems, and donor journey mapping. Proven track record in managing on-ground activations, partnerships, and field teams. Strong ability to meet and exceed revenue targets through strategic execution.

Experience

with digital campaign platforms, analytics tools, and A/B testing methodologies. Key Performance Indicators (KPIs): Total revenue (Digital + Retail) Online conversion rate (%) Cost per acquisition (CPA) Number of new donors acquired Average donation value ROI on campaigns Retail activation performance (footfall to conversion)

Requirements:

5–8 years of

experience

in digital marketing, fundraising, or retail/face-to-face fundraising. Bachelor’s degree required; Master’s degree preferred. Demonstrated expertise in performance marketing, CRM systems, and donor journey mapping. Proven track record in managing on-ground activations, partnerships, and field teams. Strong ability to meet and exceed revenue targets through strategic execution.

Experience

with digital campaign platforms, analytics tools, and A/B testing methodologies. Key Performance Indicators (KPIs): Total revenue (Digital + Retail) Online conversion rate (%) Cost per acquisition (CPA) Number of new donors acquired Average donation value ROI on campaigns Retail activation performance (footfall to conversion)