Lead / Manager - MarCom [Ahmedabad - Work from office - 5 days working week]

Job Description

We are seeking an experienced MarCom Manager to lead Marketing Communications and Enablement for our Growth function. This role is at the intersection of B2B marketing, ABM, video content, SEO, and BD enablement. The incumbent will be responsible for creating visibility, executing targeted campaigns, and empowering Business Development teams with intelligence, collaterals, and digital engagement tools that drive measurable growth. Salary – It will depend on the role/hierarchy fitment. Salary should not be a constraint for a good resource Industry – Office Equipment / Automation / IT Software & Software Services / Electronic / Security and Surveillance Functional Area – Marcom - Digital Marketing Role – Lead / Manager [will depend on experience] Employment Type – Permanent Job, Full Time Work location – Ahmedabad (Prahladnagar) Shift & Working days Regular Day Shift, 5 days working Job Role

• We are seeking an experienced MarCom Manager to lead Marketing Communications and Enablement for our Growth function. This role is at the intersection of B2B marketing, ABM, video content, SEO, and BD enablement. The incumbent will be responsible for creating visibility, executing targeted campaigns, and empowering Business Development teams with intelligence, collaterals, and digital engagement tools that drive measurable growth. Salary – It will depend on the role/hierarchy fitment. Salary should not be a constraint for a good resource Industry – Office Equipment / Automation / IT Software & Software Services / Electronic / Security and Surveillance Functional Area – Marcom - Digital Marketing Role – Lead / Manager [will depend on experience] Employment Type – Permanent Job, Full Time Work location – Ahmedabad (Prahladnagar) Shift & Working days Regular Day Shift, 5 days working Job Role
• Marketing Communications o Lead all internal and external communication initiatives, ensuring brand consistency. o Manage creative development — spec sheets, brochures, videos, design guides, presentations, and case studies. o Maintain a structured content calendar across campaigns, events, and launches. o Coordinate with agencies and freelancers for high-quality design and content delivery.
• ABM & Campaign Execution o Design and run Account-Based Marketing (ABM) campaigns aligned with target Named Accounts, Consultants, and Partners. o Manage multi-channel digital outreach (email, LinkedIn, paid remarketing, microsites). o Analyze campaign performance and report engagement insights to BD and Sales teams.
• Video Content & SEO o Plan and produce short-format videos (explainers, testimonials, product showcases, event reels). o Oversee content scripting, shooting, and editing with internal/external partners. o Collaborate with SEO vendors to improve Spectra’s organic visibility, website ranking, and traffic quality. o Optimise web content and landing pages for priority solution keywords.
• Event & Field Creative Support o Lead creative planning for consultant workshops, trade shows, and partner events. o Design event collaterals, backdrops, video loops, and takeaway materials. o Ensure post-event reporting and engagement summaries are delivered to the Growth Lead.
• BD Enablement & Intelligence o Maintain the BD Enablement Library (collaterals, decks, playbooks, tender language templates) o Supervise data research interns for Account 360 reports and consultant mapping. o Ensure CRM data quality and generate monthly Growth performance dashboards.

Requirements

Requirements

• Master's in marketing, Business, or related field
• 8+ years of

experience

in digital marketing, with a track record of driving growth in B2B or enterprise marketing (tech / industrial / access control preferred).

• in digital marketing, with a track record of driving growth in B2B or enterprise marketing (tech / industrial / access control preferred).
• Strong project management skills, with

experience

leading cross-functional teams

• leading cross-functional teams
• Strong

experience

with digital advertising platforms. Expertise in ABM, video marketing, SEO, campaign automation, content management, and event marketing.

• with digital advertising platforms. Expertise in ABM, video marketing, SEO, campaign automation, content management, and event marketing.
• Hands-on marketing automation platform, CRM systems, and other tools like LinkedIn Campaign Manager, Adobe Suite, Canva, Google Analytics, Zoho Campaigns, Social Media management tools or equivalent.
• Excellent analytical skills, with

experience

analysing and reporting on marketing performance metrics.

Requirements

• Master's in marketing, Business, or related field
• 8+ years of

experience

in digital marketing, with a track record of driving growth in B2B or enterprise marketing (tech / industrial / access control preferred).

• in digital marketing, with a track record of driving growth in B2B or enterprise marketing (tech / industrial / access control preferred).
• Strong project management skills, with

experience

leading cross-functional teams

• leading cross-functional teams
• Strong

experience

with digital advertising platforms. Expertise in ABM, video marketing, SEO, campaign automation, content management, and event marketing.

• with digital advertising platforms. Expertise in ABM, video marketing, SEO, campaign automation, content management, and event marketing.
• Hands-on marketing automation platform, CRM systems, and other tools like LinkedIn Campaign Manager, Adobe Suite, Canva, Google Analytics, Zoho Campaigns, Social Media management tools or equivalent.
• Excellent analytical skills, with

experience

analysing and reporting on marketing performance metrics.

• analysing and reporting on marketing performance metrics.
• Strong communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
• Highly motivated, with a results-oriented mindset and a passion for driving growth.
• Ability to thrive in a fast-paced, dynamic environment with changing priorities and tight deadlines and agile, comfortable working cross-functionally with BD, Sales, and Tech teams Key Result Areas (KRAs)
• ABM & Campaign Execution: Plan and deliver multi-channel campaigns tied to BD targets.
• Video Content Production: Create impactful,