Head - Marketing - EduTech

Full Time

IHCATPL-978033 | Paytm

Bangalore, Karnataka, India

1 position

Required Experience

5 - 15 Years

Skills

Ideas for recruiting...

Job Description

• Heading Marketing Function comprising of Performance Marketing, Brand Marketing, Content, Media, and PR.
• The core team member who will be crafting strategies for all Marketing activities and ensure their timely execution
• Responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
• Responsible for owning the brand guidelines and Ensuring our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Responsible for managing all SEO activities such as content strategy, link building, keyword strategy etc to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
• Managing the company's external and internal affiliate programs through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization and analysis
• Build and nurture social media platform-specific communities and audiences with the help of relevant social media marketing content. Research and administer social media tools on a regular basis in support of company's social media strategy

About Company

Paytm is an Indian multinational technology company that specializes in digital payment system, e-commerce and finance, based in Noida