Head CEPAA

Role Overview The General Manager – CEPAA is a strategic leadership role responsible for driving the organization's efforts in communication, education, public awareness, and advocacy. This position requires a dynamic media and communications professional who can develop and execute innovative strategies to amplify CanKids’ mission, raise awareness about pediatric cancer, engage diverse stakeholders, and advocate for systemic change. The General Manager will lead a multidisciplinary team to align messaging, build partnerships, and ensure impactful outreach through campaigns, content, and education. initiatives.

Key Responsibilities

• Strategic Planning and Leadership Design and implement a holistic communication, patient education, and advocacy strategy aligned with CanKids’ mission and vision. Lead initiatives to increase public awareness about pediatric cancer, care, and survivorship while influencing policy and systemic change. Develop clear, impactful messaging tailored to diverse audiences, including families, healthcare professionals, policymakers, donors, and volunteers. Collaborate with cross-functional teams, including fundraising, operations, and program heads, to ensure consistent and aligned messaging. 2. Public Awareness and Advocacy Lead high-impact awareness campaigns, events, and initiatives that educate the public and stakeholders about pediatric cancer. Advocate for healthcare equity by creating compelling advocacy materials, including policy briefs, white papers, and position statements. Build partnerships with government agencies, healthcare organizations, and nonprofits to further advocacy goals. Represent CanKids in external forums, panels, and events to enhance its advocacy presence. 3. Content Development and Educational Outreach Oversee the creation of educational materials and resources for caregivers, schools, healthcare providers, and other stakeholders. Drive storytelling initiatives to amplify patient and caregiver experiences, creating empathy and awareness. Develop and manage content for websites, newsletters, reports, social media, and other platforms to engage key audiences effectively. Ensure that all communication is culturally sensitive and resonates with target demographics. 4. Media Relations and Digital Engagement Build and maintain strong relationships with media outlets, influencers, and advocacy groups to increase visibility. Respond to media inquiries and ensure the organization’s leadership is well-prepared for media interactions. Drive a strong digital presence through innovative social media campaigns, online events, and community-building activities. Monitor digital analytics and feedback to measure campaign success and refine strategies. 5. Internal Communication and Stakeholder Engagement Foster transparent and consistent communication within the organization to keep staff informed, engaged, and aligned with CanKids’ mission. Act as a bridge between different teams, ensuring effective knowledge sharing and collaboration. Facilitate training programs and workshops to build advocacy and communication capacities within the organization. 6. Brand and Reputation Management Uphold and enhance CanKids’ brand identity and reputation as a leader in pediatric cancer advocacy and support. Proactively manage crisis communication and sensitive issues to safeguard the organization’s credibility. Regularly monitor brand perception and implement strategies to strengthen trust and recognition. 7. Budget and Resource Management Develop and manage budgets for CEPPA-related initiatives, ensuring optimal use of resources. Identify and leverage funding opportunities and grants to support communication and advocacy projects. Other Extended Duties Perform additional tasks as assigned by the CRMCO or the Board Committee.

Requirements

Required

Qualifications

and

Skills:

Master’s degree in Communications, Journalism, Public Relations, Marketing, Social Work, or a related field. Minimum 5+ years of relevant experience, preferably in a nonprofit, healthcare, or advocacy-oriented role. Strong leadership and team management skills, with a proven ability to inspire and guide diverse teams. Demonstrated

experience

in public awareness campaigns, advocacy, and stakeholder engagement. Exceptional written and verbal communication skills, including expertise in storytelling and crafting impactful messages. A deep understanding of digital marketing, social media, and analytics tools. Ability to build and maintain strong relationships with media, influencers, and advocacy networks. Strategic thinker with problem-solving

skills

and the ability to manage multiple projects in a fast-paced environment. Passion for the mission of CanKids and a commitment to making a tangible impact in pediatric cancer care and advocacy. Preferred

Sk

Required

Qualifications

and

Skills:

Master’s degree in Communications, Journalism, Public Relations, Marketing, Social Work, or a related field. Minimum 5+ years of relevant experience, preferably in a nonprofit, healthcare, or advocacy-oriented role. Strong leadership and team management skills, with a proven ability to inspire and guide diverse teams. Demonstrated

experience

in public awareness campaigns, advocacy, and stakeholder engagement. Exceptional written and verbal communication skills, including expertise in storytelling and crafting impactful messages. A deep understanding of digital marketing, social media, and analytics tools. Ability to build and maintain strong relationships with media, influencers, and advocacy networks. Strategic thinker with problem-solving

skills

and the ability to manage multiple projects in a fast-paced environment. Passion for the mission of CanKids and a commitment to making a tangible impact in pediatric cancer care and advocacy. Preferred

Skills:

Experience

in the Indian healthcare or nonprofit sector, particularly in advocacy roles. Knowledge of policy frameworks and healthcare systems in India. Familiarity with regional languages and cultural sensitivities for effective communication. Proficiency in tools like Canva, Adobe Suite, or other content creation platforms is a plus. Key Competencies Strong analytical, organizational, and communication skills. Ability to lead and motivate diverse teams effectively. Strong

skills

in handling multiple projects and meeting deadlines. Expertise in crafting clear, impactful messages and storytelling. Proficiency in digital marketing, social media, and analytics tools. Building and maintaining relationships with media, influencers, and advocacy networks. Understanding of local languages, cultures, and healthcare systems for effective outreach.