Business Development Manager

We are looking for a Business Development Manager who will be responsible for driving new business acquisition, revenue growth, and strategic client partnerships across our digital marketing offerings. You'll identify and engage potential clients, build strong relationships with senior decision-makers, understand their business challenges, and develop integrated marketing solutions across Performance Marketing, Influencer Marketing, Social Media, Content, Creative, and Brand Strategy. This role goes beyond traditional sales. You'll act as a consultative business partner, owning opportunities from prospecting and initial conversations through proposal, negotiation, closure, and account growth. You'll also work closely with leadership and cross-functional teams to build a strong sales pipeline, improve business development processes, and contribute to the overall growth of the organization.

Key Responsibilities

Business Development & Revenue Growth Drive new business acquisition by identifying and securing partnerships with brands investing in digital marketing, performance marketing, influencer marketing, and integrated campaigns. Own monthly, quarterly, and annual revenue targets while consistently building and maintaining a healthy sales pipeline. Identify and connect with CMOs, Marketing Heads, Brand Managers, Founders, and other senior decision-makers. Conduct prospecting, outreach, discovery calls, meetings, presentations, and follow-ups to convert opportunities into clients. Build strategic account plans to maximize revenue opportunities and long-term client value. Client Relationship Management Build strong, long-term relationships with prospective and existing clients. Understand client business objectives, marketing challenges, budgets, and growth priorities. Position the agency as a strategic business partner rather than simply a service provider. Identify opportunities to expand existing relationships through cross-selling and upselling multiple service offerings. Maintain regular communication with key stakeholders and ensure a strong client

experience

throughout the sales journey. Sales Strategy & Opportunity Development Develop and execute business development strategies aligned with organizational revenue goals. Continuously identify emerging industries, high-potential brands, and new market opportunities. Build and maintain a qualified pipeline across relevant sectors and service categories. Research prospects, competitors, market trends, and client needs to create relevant business opportunities. Develop effective outreach and engagement strategies across different channels. Proposal Development & Solution Selling Lead the development of compelling sales presentations, proposals, pitch decks, and integrated marketing solutions. Understand client

requirements

and collaborate with internal teams to develop commercially viable solutions. Work closely with Strategy, Creative, Performance Marketing, Influencer Marketing, and Campaign teams during proposal development. Present solutions confidently to senior client stakeholders. Clearly communicate the agency's capabilities, value proposition, commercials, and expected business outcomes. Negotiation & Deal Closure Lead commercial discussions covering pricing, campaign scope, timelines, deliverables, and partnership structures. Negotiate deals while balancing client expectations with business profitability. Handle objections and navigate complex stakeholder discussions. Drive opportunities from initial conversation through negotiation and closure. Coordinate with internal teams to ensure a smooth transition from sales to client onboarding. Account Growth & Revenue Expansion Identify opportunities to increase revenue from existing clients through additional campaigns and service offerings. Develop relationships across multiple stakeholders within client organizations. Understand upcoming marketing plans and proactively identify potential business opportunities. Conduct regular business reviews and commercial conversations where required. Support retention and long-term account growth through strong relationship management. Cross-Functional Collaboration Work closely with Strategy, Campaign Management, Creator Partnerships, Performance Marketing, Creative, and Finance teams. Align internal teams on client requirements, commercials, timelines, and delivery commitments. Ensure proposals are commercially viable and aligned with operational capabilities. Support the resolution of client escalations and commercial issues when required. Maintain clear communication between clients, leadership, and internal execution teams. Sales Reporting & Business Intelligence Maintain accurate records of prospects, opportunities, deal stages, expected closures, and revenue forecasts. Track sales pipeline, conversion rates, revenue performance, and busi

and collaborate with internal teams to develop commercially viable solutions. Work closely with Strategy, Creative, Performance Marketing, Influencer Marketing, and Campaign teams during proposal development. Present solutions confidently to senior client stakeholders. Clearly communicate the agency's capabilities, value proposition, commercials, and expected business outcomes. Negotiation & Deal Closure Lead commercial discussions covering pricing, campaign scope, timelines, deliverables, and partnership structures. Negotiate deals while balancing client expectations with business profitability. Handle objections and navigate complex stakeholder discussions. Drive opportunities from initial conversation through negotiation and closure. Coordinate with internal teams to ensure a smooth transition from sales to client onboarding. Account Growth & Revenue Expansion Identify opportunities to increase revenue from existing clients through additional campaigns and service offerings. Develop relationships across multiple stakeholders within client organizations. Understand upcoming marketing plans and proactively identify potential business opportunities. Conduct regular business reviews and commercial conversations where required. Support retention and long-term account growth through strong relationship management. Cross-Functional Collaboration Work closely with Strategy, Campaign Management, Creator Partnerships, Performance Marketing, Creative, and Finance teams. Align internal teams on client requirements, commercials, timelines, and delivery commitments. Ensure proposals are commercially viable and aligned with operational capabilities. Support the resolution of client escalations and commercial issues when required. Maintain clear communication between clients, leadership, and internal execution teams. Sales Reporting & Business Intelligence Maintain accurate records of prospects, opportunities, deal stages, expected closures, and revenue forecasts.