Asst. Manager-Channel Partnerships (Consultants & Partners)

Location: Delhi NCR Reporting To: Co-Founder,IME Department: Sales -Partner Engagement Employment Type: Full-time, Permanent Compensation: ₹40,000 – ₹50,000 per month + Performance Incentives + Statutory

Benefits

Experience:

3-5 years About India Market Entry (IME):www.indiamarketentry.com India Market Entry (IME) is a leading market-entry and growth consulting organization helping global

education

companies establish and scale their presence in India. We work with 35+ international

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brands across K-12, Higher Education, Early Years, Assessment, Publishing, and EdTech, supporting their growth through institutional sales, channel partnerships, and enrolment solutions. Position Summary IME has built a nationwide ecosystem of consultants, resellers, and referral partners — individual business owners and entrepreneurs in the

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space who represent IME's portfolio in their markets. The Assistant Manager – Channel Partnerships will be the day-to-day engagement engine for this ecosystem. Working closely with the Co-Founder, the role is responsible for staying in constant contact with IME's existing consultants and partners, generating and registering leads through them, keeping every partner active, and maintaining strong, trust-based relationships. This is an inside-sales-style role for someone who is genuinely comfortable speaking with entrepreneurs and independent business owners every day — people who run their own coaching centres, consultancies, bookshops, and

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businesses — and who can convert those relationships into a steady flow of partner-generated business.

Key Responsibilities

• Partner Engagement & Relationship Management (Core) Own the day-to-day relationship with IME's existing consultants and partners across India. Maintain a structured weekly calling and follow-up rhythm — every active partner is spoken to on a defined cadence. Support the weekly EPG (Engage • Partner • Grow) engagement programme, driving attendance and follow-through. Understand each partner's business, market, and capacity, and match IME's portfolio to their strengths. Act as the partner's first point of contact for queries, escalations, and support needs. 2. Lead Generation Through Partners Drive a consistent flow of partner-generated leads across IME's product portfolio. Ensure every partner lead is registered promptly and accurately, with clear ownership. Follow up with partners on open opportunities and nudge stalled conversations forward. Coordinate timely handoffs of partner-generated leads to Institutional Sales, LSMs, and the Enrolments team, and keep partners informed of progress on their leads. 3. Partner Activation & Enablement Ensure newly onboarded consultants and partners become active and revenue-generating quickly. Conduct orientation sessions and portfolio walk-throughs so partners can position IME's complete range of products, not just individual titles. Support partner webinars, product update sessions, and engagement initiatives. Identify inactive or at-risk partners and run structured re-engagement efforts. Provide support to new partner recruitment: assist with discovery conversations, onboarding coordination, and documentation for prospects identified by the GTM team. (Recruitment ownership sits with the senior Partnership function.) 4. PMS / CRM Discipline Maintain complete, accurate, and current records in IME's Partnership Management System (PMS): partner information, lead registrations, pipeline stages, and activity logs. Drive partner adoption of the PMS for lead registration and tracking. Uphold high standards of CRM hygiene — no untracked conversations, no stale pipeline. 5. Reporting & Coordination Maintain partner-wise and product-wise views of partner-generated pipeline. Prepare weekly partner engagement and lead-flow reports for leadership review. Coordinate with Marketing on partner campaigns and communication, and with Operations/Finance on partner support and payout queries. Support the validation and documentation of partner commissions and incentive payouts. Relationship building and rapport with entrepreneur-type stakeholders Telephonic and virtual selling; consultative conversations Lead management, pipeline tracking, and CRM discipline Follow-up rigour and organised working habits Strong communication in English and Hindi Reporting and basic analytics (spreadsheets, dashboards)

Requirements

Education

Bachelor's degree in Business, Marketing, Education, or a related discipline.

Experience

3–5 years in inside sales, channel/partner engagement, franchise development, distributor coordination, or consultant network management. Proven

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Education