Scan your resume against ATS criteria for this VP, Marketing role at Lyric.
That is…until now.
for optimizing networks, allocating inventory, scheduling routes, planning fulfillment capacity, promising orders, propagating demand, building predictions, analyzing scenarios, and more, _
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that empowers both business and technical users with end-to-end product composability, leveraging no-code tools, their own code, or even forking our code to build and refine supply chain decision intelligence
With Lyric, enterprises no longer have to choose between flexibility and speed, they get both.
Today, a growing number of Fortune 500 companies, including Smurfit WestRock, Estée Lauder, Coca-Cola, and more, are innovating on their own terms with Lyric. We can’t wait to see what our customers, both current and future, are empowered to build with us next. Come build with us!
Lyric is hiring a VP of Marketing to scale our marketing function as a core member of the GTM leadership team. This is a senior, high-ownership role for a strong generalist who can set strategy, build teams, and execute across the full marketing mix.
The right candidate has a proven track record at high-growth B2B SaaS or enterprise AI companies and knows how to market complex technical solutions to Fortune 500/1000 buyers, connect storytelling to revenue, and build the systems and teams needed to grow.
Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth
Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers
Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting
Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability
Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar
Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency
10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, with at least 5+ years building and leading marketing teams at high-growth companies
Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue
Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey
Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); a modern marketer who embraces experimentation and stays ahead of emerging tools and tactics
Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it up
Demonstrated success managing and consolidating external partners across PR, creative, and digital
Excellent communicator and team builder who thrives in early-stage, high-visibility environments
Even if you don't meet 100% of the qualifications, we recommend applying to the role!
Location: Remote - US. Some travel is required.
How to apply for VP, Marketing at Lyric?
Click the "Apply on Company Website" button on this page to submit your application directly on the employer's official portal.
What is the salary for this role?
The salary for this role is USD 300,000 - 300,000/yr per annum.
What experience is required?
20+ years of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
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