Sr. GTM Marketing

About SpruceID

SpruceID builds digital identity and trusted data infrastructure for governments and enterprises. We are building toward a future where people own and control their data across their digital interactions.

Identity determines access to many of the services that matter most: benefits, licensing, healthcare, employment, financial services, and other high-stakes digital interactions. As more of these services move, governments need identity systems that are secure, interoperable, privacy-preserving, and built around user control rather than centralized data sharing or proprietary lock-in.

SpruceID helps organizations move from identity principles to working systems. We work with governments to design, build, and scale infrastructure for mobile driver’s licenses, reusable identity verification, verifiable credentials, digital wallets, trusted document intake, and cross-agency digital services. Our work is grounded in open standards and deployed in real-world public-sector environments.

We are not a traditional SaaS company selling licenses, a commodity credential vendor, or a consulting firm that leaves behind a slide deck. We are a build partner for complex identity and trusted data programs: the team called when the work is important, ambiguous, and needs to survive contact with production.

We are a small, technical, fast-moving team working on infrastructure that will shape how people access services for decades to come. This work requires strong mission alignment: we are looking for people who believe individuals should have more ownership, control, and agency over their personal data, and who are motivated by building systems that make digital services more secure, useful, and respectful of users.

Marketing at SpruceID plays a strategic role in that work: helping define the category, translate complex technical and policy shifts into clear narratives, and make every customer, partner, and government conversation easier.

The Role

SpruceID is hiring a Senior GTM Marketing Manager to help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward.

This is a high-leverage generalist role. You will work across positioning, content, web copy, sales collateral, account-specific narratives, campaigns, events, technical writing, video and explainer content, and marketing operations

• The work is broad by design: we need someone who can understand the strategy, identify what needs to exist, and create the first useful version.

You will work directly with the Head of Marketing and closely with sales, delivery, and executive leadership. Much of the work will sit at the intersection of marketing, GTM strategy, customer intelligence, and sales enablement. week you may be turning a state account plan into a briefing and outreach package; the next you may be rewriting a landing page, producing a whitepaper, packaging a demo, building an event campaign, or creating a repeatable AI workflow that makes future work faster.

Marketing at SpruceID is not measured like a simple PLG SaaS funnel. Our market is relationship-led, event-heavy, long-cycle, and highly dependent on trust. The job of marketing is to make every important conversation easier: by building credibility, sharpening the story, producing reusable assets, supporting events that create real meetings, and helping the team understand where the strongest opportunities are.

This role is ideal for someone who wants to help define what modern marketing looks like in the age of AI: more technical, more strategic, more cross-functional, and more directly useful to revenue.

Signs You May Be a Fit

You may be a strong fit for this role if you:

• Can take an ambiguous business problem, form a point of view on what is needed, create the first useful version, and improve it through feedback.

• Work independently and autonomously. You do not wait for a perfect brief, detailed instructions, or someone else to define the path.

• Are adept with Figma (or similar) and Claude Code at a minimum, regularly use multiple AI tools, and have built AI-enabled workflows from scratch.

• Use AI to ship what used to require whole teams, not just to draft content faster.

• Have shipped across the full GTM surface area: positioning, content, campaigns, sales collateral, website copy, events, technical storytelling, and customer-facing assets.

• See content, product marketing, design, campaigns, enablement, and operations as connected parts of the same GTM system, not separate lanes.

• Can understand complex technical concepts, ask sharp questions, and translate them into clear narratives for buyers, partners, and internal teams.

Signs You May Not Be a Fit

You may not be a fit for this role if you:

• Prefer to go deep in marketing discipline, such as content, PMM, brand, lifecycle, demand gen, or events.

• Prefer work where the strategy, brief, and success criteria are mostly defined before you begin.

• Use AI to speed up drafting or brainstorming, but have not meaningfully changed your workflow around it.

• Want clear swim lanes between strategy, writing, design, campaigns, enablement, and operations.

• Are strongest when coordinating agencies, designers, writers, or specialists rather than creating the first useful version yourself.

• Are more energized by consumer, PLG, or high-volume SaaS motions than by complex infrastructure, technical buyers, public-sector sales cycles, policy context, and long-term category creation.

Qualifications

• 5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market.

• A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives.

• Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts.

• Comfort working directly with sales, product, delivery, and executive stakeholders.

• Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools.

• High ownership, strong judgment, and ability to operate with limited structure