Scan your resume against ATS criteria for this SEO Lead role at Hire Hangar.
Join Hire Hangar and work with fast-growing global companies while building a long-term career.
This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination.
You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.
Own SEO strategy and execution for a portfolio of clients.
Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
Stay current on Google algorithm updates, AI -influenced search trends, E-E-A-T considerations, and local ranking factors.
Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
Conduct city-level keyword research and local expansion planning for increased visibility.
Support consistent map pack and local SERP performance in competitive markets.
Build content plans for service pages, location pages, blogs, and topical authority clusters.
Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
Review content for SEO quality, local relevance, and conversion alignment.
Collaborate with internal/external writers (human and AI -assisted) to maintain standards.
Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
Maintain simple, scalable backlink playbooks suitable for home-service verticals.
Track backlink gaps and authority metrics and recommend improvements.
Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
Work with WordPress and development resources to implement SEO fixes and improvements.
Support scalable multi-location site structures and internal linking strategies.
Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
Explain SEO priorities clearly to internal stakeholders and support consistent delivery.
3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
Proven success improving local SEO performance.
Experience improving Google Business Profile rankings and local visibility in competitive markets.
Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
Ability to produce clear documentation, briefs, action plans, and performance reporting.
Strong organization and time management with the ability to manage multiple client campaigns.
You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you’ve supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered.
Experience with CRMs and marketing stacks.
Experience collaborating with paid media/LSA teams or supporting omnichannel strategies.
Experience with structured data/schema implementation and validation.
Experience mentoring junior SEO specialists or coordinating contractors/vendors.
Google Search Console (GSC), Google Analytics 4 (GA4)
SEMrush and/or Ahrefs
WordPress and common SEO plugins
Local SEO/GBP tooling (citation management, listings, review workflows—tooling may vary by client)
Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)
Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.
Own SEO strategy and execution for a portfolio of clients.
Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
Stay current on Google algorithm updates, AI -influenced search trends, E-E-A-T considerations, and local ranking factors.
Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
Conduct city-level keyword research and local expansion planning for increased visibility.
Support consistent map pack and local SERP performance in competitive markets.
Build content plans for service pages, location pages, blogs, and topical authority clusters.
Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
Review content for SEO quality, local relevance, and conversion alignment.
Collaborate with internal/external writers (human and AI -assisted) to maintain standards.
Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
Maintain simple, scalable backlink playbooks suitable for home-service verticals.
Track backlink gaps and authority metrics and recommend improvements.
Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
Work with WordPress and development resources to implement SEO fixes and improvements.
Support scalable multi-location site structures and internal linking strategies.
Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
Explain SEO priorities clearly to internal stakeholders and support consistent delivery.
3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
Proven success improving local SEO performance.
Experience improving Google Business Profile rankings and local visibility in competitive markets.
Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
Ability to produce clear documentation, briefs, action plans, and performance reporting.
Strong organization and time management with the ability to manage multiple client campaigns.
You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you’ve supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered.
Experience with CRMs and marketing stacks.
Experience collaborating with paid media/LSA teams or supporting omnichannel strategies.
Experience with structured data/schema implementation and validation.
Experience mentoring junior SEO specialists or coordinating contractors/vendors.
Google Search Console (GSC), Google Analytics 4 (GA4)
SEMrush and/or Ahrefs
WordPress and common SEO plugins
Local SEO/GBP tooling (citation management, listings, review workflows—tooling may vary by client)
Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)
Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.
How to apply for SEO Lead at Hire Hangar?
Click the "Apply on Company Website" button on this page to submit your application directly on the employer's official portal.
What is the salary for this role?
Salary details will be discussed during the interview.
What experience is required?
5+ yrs of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
Explore related active roles in Marketing & Digital
SEO Lead
Hire Hangar · South Africa - Cape Town