SEO Strategy & Vision
- Develop and own the multi-year SEO roadmap aligned with business goals.
- Set measurable OKRs for organic search; track and report performance to leadership.
- Stay ahead of algorithm changes, industry trends, and competitive landscape shifts.
- Define the right mix of technical SEO, content SEO, and link-building initiatives.
Technical SEO
- Lead technical audits and prioritise fixes — crawlability, indexation, Core Web Vitals, site architecture,
structured data.
- Partner with Engineering to ensure SEO requirements are built into product and platform roadmaps.
- Drive implementation of schema markup, hreflang, canonicals, and other technical elements.
- Own SEO tooling stack selection and integration (Screaming Frog, Ahrefs, SEMrush, GSC, etc.).
Content & On-Page SEO
- Collaborate with the Content team to build topical authority through strategic content clusters.
- Own keyword research frameworks, content briefs, and on-page optimisation guidelines.
- Identify content gaps and opportunities through competitive and SERP analysis.
- Guide writers and editors on SEO best practices without compromising content quality.
Off-Page SEO & Authority Building
- Design and oversee a white-hat link acquisition strategy.
- Build relationships with publishers, partners, and digital PR teams.
- Monitor and maintain domain authority; manage disavow processes when necessary.
Analytics & Reporting
- Define SEO KPIs — organic sessions, rankings, CTR, crawl health, share of voice.
- Build and maintain dashboards in Looker Studio / GA4 / Search Console.
- Provide regular performance updates and actionable insights to stakeholders.
- Conduct SEO impact attribution and incrementality analysis.
Team & Stakeholder Management
- Build, mentor, and manage a high-performing SEO team (in-house and agency).
- Evangelise SEO across the organisation — train cross-functional partners.
- Manage SEO agency and freelancer relationships, budgets, and deliverables.
Requirements
Must-Have
- 7–10 years of hands-on SEO experience, with at least 2 years in a leadership or managerial role.
- Proven track record of driving significant organic growth for a mid-to-large-scale website (100K+
monthly sessions).
- Deep expertise in technical SEO, on-page SEO, and link building.
- Strong command of SEO tools: Google Search Console, GA4, SEMrush / Ahrefs / Moz, Screaming Frog,
Lumar / DeepCrawl.
- Experience working directly with Engineering teams; able to communicate technical requirements
clearly.
- Data-driven mindset — comfortable with Excel, Google Sheets, and BI tools (Looker Studio, Tableau,
or equivalent).
- Excellent communication skills; able to present complex data to non-technical stakeholders.
- Up-to-date knowledge of Google's ranking systems, Search Generative Experience (SGE / AI
Overviews), and E-E-A-T principles.
Good to Have
- Experience with enterprise CMS platforms (WordPress VIP, Contentful, custom builds).
- Familiarity with Python or JavaScript for SEO automation and log-file analysis.
- Background in e-commerce, SaaS, or marketplace SEO.
- Experience with international / multilingual SEO and hreflang implementations.
- Knowledge of Paid Search (Google Ads) and how it interplays with organic strategy.
- Prior experience setting up and scaling an in-house SEO function from scratch.
Benefits
Competitive compensation package with performance-linked bonuses.
- Opportunity to build and lead a growing SEO function with real business impact.
- Collaborative, data-driven culture with strong cross-functional support.
- Access to industry-leading tools and a dedicated learning & development budget.
- Health insurance, wellness benefits, and employee assistance programmes.
