SEO
- Conduct keyword research and competitor analysis to identify SEO opportunities across product and category pages.
- Execute on-page SEO: meta titles/descriptions, headers, internal linking, image alt-text, and content optimization.
- Support technical SEO audits — site speed, crawl ability, indexing, structured data/schema markup, mobile-friendliness.
- Build and execute link-building/outreach strategies to earn quality backlinks.
- Track rankings, organic traffic, and conversions using Google Search Console, GA4, and SEO tools (SEMrush/Uber suggest).
- Optimize blog and landing page content in collaboration with the content team for target keywords.
AEO (Answer Engine Optimization)
- Structure website and content (FAQs, schema, concise answer blocks) to improve visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini).
- Monitor how touch/Coalesce content is being cited (or missed) in AI search results and identify content gaps.
- Implement structured data (FAQ schema, HowTo schema, Product schema) to improve machine-readability of content.
Stay updated on evolving AEO/AI-search best practices and test new optimization approaches.
Requirements
- 0–1 years of experience in SEO/AEO — internship experience is fully acceptable for this role.
- Basic understanding of on-page, off-page, and technical SEO fundamentals.
- Familiarity with Google Search Console, Google Analytics (GA4), and at least SEO tool (SEMrush, Uber suggest, or similar).
- Basic understanding of schema markup/structured data (or willingness to learn quickly).
- Curiosity and awareness of how AI answer engines (ChatGPT, Perplexity, Gemini, AI Overviews) surface content — genuine interest in this emerging field.
- Good written communication skills for content optimization and reporting.
- Analytical mindset with attention to detail.
