As a Senior Salesforce Account Engagement (Pardot) Administrator, you will manage and support the Salesforce CRM and Pardot platform for a global user base. The role includes L2 support, advanced configuration, marketing automation support, user management, issue resolution, and continuous improvement of platform capabilities. You will act as a subject matter expert, ensuring best practices, platform efficiency, and alignment between Sales and Marketing business needs.
Key Accountabilities
- Provide L2 support for Salesforce CRM and Account Engagement (Pardot) platforms.
- Support user queries and deliver training on Salesforce and Pardot functionalities.
- Manage user and license administration including setup, deactivation, roles, profiles, permission sets, sharing settings, and Pardot user access.
- Handle data migrations, data loading requests, and marketing data management activities.
- Support integrations between Salesforce, Pardot, and external/downstream systems.
- Configure and maintain Pardot assets including Engagement Studio programs, automation rules, dynamic lists, completion actions, forms, landing pages, and email templates.
- Monitor and troubleshoot Salesforce-Pardot sync issues and ensure proper lead lifecycle management.
- Support campaign execution, lead nurturing, scoring/grading models, and campaign reporting.
- Stay up to date with Salesforce and Pardot releases and evaluate new features.
- Execute Salesforce configuration changes including flows, approval processes, layouts, record types, dashboards, reports, and validation rules.
- Identify underutilized platform features and collaborate with product owners for backlog prioritization.
- Establish best practices, maintain documentation, and suggest continuous improvements.
Professional Knowledge/Skills
- 5+ years of experience as a Salesforce Administrator.
- 3+ years of experience with Salesforce Account Engagement (Pardot).
- Certified Salesforce Administrator.
- Salesforce Account Engagement Specialist certification is preferred.
- Excellent communication and stakeholder management skills.
- Strong hands-on experience with Salesforce Flows and automation tools.
- Experience with Engagement Studio, Automation Rules, Dynamic Lists, and Completion Actions.
- Knowledge of lead management lifecycle and marketing automation best practices.
- Experience with Salesforce-Pardot integrations and troubleshooting sync issues.
- Experience working in a global organization.
- Strong problem-solving and analytical skills.
- Self-motivated and able to work independently and in teams
Bangalore
Bcoe
Full time
Permanent
