Scan your resume against ATS criteria for this Senior Manager, Asia Marketing role at 2k.
The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13 and Cat Daddy Games. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.
This position is a high-stakes, execution-oriented position responsible for brand equity and growth of brand awareness for 2K’s AAA blockbuster PC and Console franchises—including NBA 2K, Sid Meier’s Civilization, and Borderlands.
Plan and manage 2K Korea’s social media strategy in line with global and title-specific brand directions, ensuring local relevance.
Take ownership of daily operations for 2K Korea’s social channels, including contents creation, community engagement, competitor analysis and reporting
Develop and implement a monthly content calendar and actionable steps that aligns with global and title-specific brand directions while maintaining "hyper-local" relevance.
Oversee and collaborate with external agencies to implement resource-efficient content updates, events, and amplification strategies
Analyze key community engagement metrics, content performance, and social sentiment trends.
Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition.
Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses.
Monitor discussions across gaming forums, social media, and other digital platforms.
Integrated VOC (Voice of Customer) reporting on player sentiment, emerging trends, and potential risks or opportunities including key social media trend and actionable recommendations.
Exposure in planning and executing Marketing and Communications strategies to meet company objectives
Strong operational capacity to directly implement social media strategy, covering content generation and platform management, without extensive external support
Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience.
Understanding of Korean communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.)
Strong communication and collaboration skills, with experience working across multiple teams.
Experience in direct agency management (client-side) or working within a marketing/PR agency to deliver high-pressure campaigns appreciated.
Proficiency in Korean and English (written and spoken)
An experience in operating social media platforms appreciated
Social mavens and community leaders, a plus.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
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Social Media & Community Operation
Take ownership of daily operations for 2K Korea’s social channels, including contents creation, community engagement, competitor analysis and reporting
Develop and implement a monthly content calendar and actionable steps that aligns with global and title-specific brand directions while maintaining "hyper-local" relevance.
Oversee and collaborate with external agencies to implement resource-efficient content updates, events, and amplification strategies
Data-Driven Analysis & Insights
Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition.
Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses.
Social Listening & Sentiment Analysis
Marketing Execution Support
Key to success in this role:
Exposure in planning and executing Marketing and Communications strategies to meet company objectives
Strong operational capacity to directly implement social media strategy, covering content generation and platform management, without extensive external support
Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience.
Understanding of Korean communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.)
Strong communication and collaboration skills, with experience working across multiple teams.
Experience in direct agency management (client-side) or working within a marketing/PR agency to deliver high-pressure campaigns appreciated.
Proficiency in Korean and English (written and spoken)
An experience in operating social media platforms appreciated
Social mavens and community leaders, a plus.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, use 2K.com accounts. **
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How to apply for Senior Manager, Asia Marketing at 2k?
Click the "Apply on Company Website" button on this page to submit your application directly on the employer's official portal.
What is the salary for this role?
Salary details will be discussed during the interview.
What experience is required?
8+ yrs of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
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