Scan your resume against ATS criteria for this Senior AdTech Analytics Engineer (Measurement & Signals) role at Welltech.
Welltech is a global wellness technology company with Ukrainian roots. Our mission is
We are of the most established players in the wellness app space, and we are accelerating. Over
people across the world use our apps —
— to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.
With
across hubs in
, we combine the scale of a market leader and the drive of a team that's just getting
We spend significantly on
, and those platforms optimise as well as the conversion data we send them.
is a performance lever for us, not a maintenance task. In this role, you’ll own how conversion events reach every ad network, whether they arrive complete and on time, and whether a change we make actually improves campaign performance. You'll work at the intersection of performance
and privacy, partnering with Marketing, Product, Data Engineering, and directly with representatives from
— Partner with ad platform representatives to improve conversion signals, assess platform changes, investigate signal-related performance issues, and design measurement approaches for signal/tracking experiments.
— Design and maintain conversion pipelines for ad networks with support from the Data Engineering team. Ensure timely, deduplicated, and high-quality signal delivery.
— Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing
— Manage GTM releases across multiple web properties. Design event architecture for data layers.
— Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads. Build monitoring and alerts for errors, latency, coverage, and discrepancies.
— Maintain UTM parameters and campaign naming conventions and ensure correct attribution.
— Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics. Define Signal Engineering metrics.
— Build and maintain custom marketing performance datasets
4+ years of experience in ad tech, martech, digital measurement or marketing technology
Hands-on with
both client-side and server-side
— Meta CAPI, Google's equivalent, or similar — and server-side event delivery
, and what breaks in each
, including campaign types, bidding strategies and conversion setup
— able to query it, diagnose issues and verify signal quality without depending on an analyst
/user acquisition stakeholders and ability to explain complex measurement concepts to performance marketers in plain language
or above, written and spoken — you'll hold relationships with Meta and Google representatives directly
Experience with value-based bidding, predicted LTV, or conversion value optimisation — especially for subscription products
Understanding of privacy, consent management and GDPR-compliant tracking
Familiarity with incrementality and holdout testing (Meta or Google Conversion Lift, geo-experiments) to validate whether signal changes actually moved performance
Background in high-growth consumer subscription, e-commerce, marketplaces or gaming
Experience with Google Tag Gateway or first-party serving setups
Experience with first-party data activation or CDPs
⭕️ Recruiter call --> ⭕️ Technical interview --> ⭕️ Take-home Task --> ⭕️ Panel presentation --> ⭕️ Competency Interview
Muscle Booster — https://musclebooster.fitness/ https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/ https://yoga-go.io/
WalkFit - http://walkfit.pro http://walkfit.pro
How to apply for Senior AdTech Analytics Engineer (Measurement & Signals) at Welltech?
Click the "Apply on Company Website" button on this page to submit your application directly on the employer's official portal.
What is the salary for this role?
Salary details will be discussed during the interview.
What experience is required?
4+ years of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
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Senior AdTech Analytics Engineer (Measurement & Signals)
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