Sales Officer

Key Responsibilities

• Achieve monthly and quarterly sales targets within the assigned territory.
• Develop and maintain strong relationships with distributors, retailers, and key accounts.
• Ensure product availability and visibility across retail outlets.
• Monitor stock levels and coordinate replenishment with distributors.
• Execute promotional activities, trade schemes, and merchandising initiatives.
• Identify new market opportunities and new retail outlets.
• Conduct regular market visits and competitor analysis.
• Ensure proper display and placement of beverage products in stores.
• Collect market feedback and share insights with management.
• Prepare daily sales reports, route plans, and market intelligence reports.
• Coordinate with merchandising and distribution teams for smooth operations.
• Resolve retailer or distributor concerns promptly

Required Qualifications

• Bachelor’s degree or equivalent qualification.
• 1–3 years of experience in FMCG sales, preferably in the beverage industry.
• Strong understanding of retail sales and distribution channels.
• Experience handling general trade or modern trade outlets is preferred.
• Good communication and negotiation skills.
• Basic knowledge of MS Excel and reporting tools.
• Ability to work in field sales and travel extensively

Preferred Requirements

• Experience in carbonated drinks, juices, energy drinks, or packaged beverages.
• Local market knowledge and retailer network.
• Willingness to travel.

Working Conditions

• Field-based role involving daily market visits.
• Six-day working week.
• Travel within assigned territory required.

• Bachelor’s degree or equivalent qualification.
• 1–3 years of experience in FMCG sales, preferably in the beverage industry.
• Strong understanding of retail sales and distribution channels.
• Experience handling general trade or modern trade outlets is preferred.
• Good communication and negotiation skills.
• Basic knowledge of MS Excel and reporting tools.
• Ability to work in field sales and travel extensively
• Experience in carbonated drinks, juices, energy drinks, or packaged beverages.
• Local market knowledge and retailer network.
• Willingness to travel.