Sales officer

The Sales Officer will be responsible for driving secondary sales and merchandising for multiple brands in the General Trade channel by building and developing long-term relationships with retailers. The role focuses on execution excellence across the assigned territory to achieve sales targets, expand distribution, and strengthen in-store visibility.

Key Responsibilities

Cover assigned retail and superstore outlets in the General Trade channel Drive secondary sales for multiple brands within the assigned territory Achieve assigned monthly and daily sales targets Responsible for new outlet opening and distribution expansion Execute new product launches across General Trade outlets Manage distributors and ensure effective beat planning and execution Execute new product launches across General Trade outlets Manage distributors and ensure effective beat planning and execution Achieve POB targets daily and ensure secondary execution Ensure POB conversion into secondary sales through DMS execution Ensure repeat and frequent orders from outlets Execute merchandising, in-store branding, and visibility initiatives Manage channel performance to improve sales and revenue Ensure daily mobile reporting (attendance & sales) Build and maintain strong relationships with channel partners

Requirements

Required

Skills

&

Qualifications

2–3 years of sales

experience

in FMCG/ General Trade/Modern Trade (Multiple Brands preferred) Strong understanding of General Trade dynamics and multi-brand handling Good negotiation and relationship management

skills

Sound knowledge of local geography and market Distributor management and secondary sales execution

experience

Basic calculation knowledge of retail and distributor schemes Target-driven with the ability to work independently.

Benefits

Strong career growth opportunities Exposure to leading FMCG and modern trade brands Performance-based incentives Continuous learning and skill development Stable role with hands-on field

experience

Opportunity to build leadership capabilities

Required

Skills

&

Qualifications

2–3 years of sales

experience

in FMCG/ General Trade/Modern Trade (Multiple Brands preferred) Strong understanding of General Trade dynamics and multi-brand handling Good negotiation and relationship management

skills

Sound knowledge of local geography and market Distributor management and secondary sales execution

experience

Basic calculation knowledge of retail and distributor schemes Target-driven with the ability to work independently.

Benefits

Strong career growth opportunities Exposure to leading FMCG and modern trade brands Performance-based incentives Continuous learning and skill development Stable role with hands-on field

experience

Opportunity to build leadership capabilities