Sales Manager - India (Fire Detection & Suppression Systems)

Our client is a global leader in fire protection, specializing in both fire detection and suppression systems for commercial, industrial, and high-risk environments. The company's solutions are designed to protect life, property, and business continuity by combining early-warning detection with rapid, effective fire response.

On the detection side, they manufacture advanced smoke, heat, and multi-sensor detectors connected to intelligent control panels that provide real-time monitoring, alarms, and automated safety responses. This ensures fires are identified at the earliest possible stage, allowing prompt action to minimize damage.

For suppression, they offer versatile mechanical systems, including sprinklers, pumps and flow-switches. These are tailored to specific risks and integrate seamlessly with detection systems, ensuring coordinated and efficient fire mitigation.

Renowned for reliability, innovation, and compliance with international standards, they deliver complete, configurable fire safety solutions trusted by businesses worldwide, making it a global leader in comprehensive fire protection.

JOB PURPOSE

The Sales Manager is responsible for increasing market share in both the wholesale distribution and engineered systems sales channels with a wide range of fire alarm, fire sprinkler and corrosion solutions. This position will support and help grow an existing account base, as well as prospect, qualify and new customers (partners, contractors, consultants, new users). It is important to significantly grow the sales revenues in the designated regions to achieve established revenue targets which will allow for year-over-year growth. This growth assists in achieving the goal of year over year growth.

KEY RESPONSIBILITIES

SALES MANAGER - INDIA

Key Accountabilities

• Maximize sales efforts by effectively & independently managing your time, expenses and region.
• Create and maintain a territory sales plan to meet annual key performance indicators (KPIs) and other financial goals. Monitor performance versus goals at least monthly and proactively develop action plans as needed to achieve / exceed targets.
• Perform market analysis to determine customer needs and propose high impact activities.
• Continually monitor established and setup new customer bases to identify opportunities for rationalization and areas (geographical, vertical) where additional support is required to support market needs for growth.
• Deliver compelling sales presentations to partners/Engineered System Distributors (ESD), customers, influences, and other stakeholders to drive the establishment of the companys products in both product preference and specifications,
• Serve as a technical liaison between both internal and external customers conveying feedback and facilitating product enhancements.
• Respond to customer requests in a prompt, professional, clear and concise manner
• Work closely with customers to implement new products and required training.
• Represent company at trade association meetings/shows to promote products and services.
• Manage core travel and entertainment budget on a weekly, monthly, and yearly schedule.
• Perform other duties as assigned.

REQUIRED QUALIFICATIONS

• A minimum of 10 years of direct fire alarm, fire sprinkler or related industry sales and technical experience.
• Ability to effectively manage accounts and office responsibilities while traveling up to 50% of the time within the region.
• Ability to work outside non-standard work hours during meetings and other industry events.
• Ability to cover and live within the assigned territory.
• Able to understand and effectively communicate technical information to channel stakeholders including sales, management, installation, service, engineering staff, local fire officials, AHJs, and end users.
• Strong software skills MS Office, Salesforce, and Potter developed software products.
• Ability to act with integrity, professionalism, and confidentiality.
• Excellent verbal, written and presentation communication skills.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Strong business acumen.
• Strong listening skills with the ability to quickly identify customer needs.
• Ability to work remotely on the road and in a home office environment.
• Fluent in both English and local language.

Our client is proud to be an equal opportunities employer, committed to fostering a diverse and inclusive workplace where all employees can thrive. They offer a competitive compensation package, including performance-based incentives and benefits, designed to reward talent and dedication. Flexible working arrangements, including home-based and hybrid options, are available to support work-life balance and accommodate individual needs.

• A minimum of 10 years of direct fire alarm, fire sprinkler or related industry sales and technical experience.
• Ability to effectively manage accounts and office responsibilities while traveling up to 50% of the time within the region.
• Ability to work outside non-standard work hours during meetings and other industry events.
• Ability to cover and live within the assigned territory.
• Able to understand and effectively communicate technical information to channel stakeholders including sales, management, installation, service, engineering staff, local fire officials, AHJs, and end
• Strong software skills MS Office, Salesforce, and Potter developed software products.
• Ability to act with integrity, professionalism, and confidentiality.
• Excellent verbal, written and presentation communication skills.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Strong business acumen.
• Strong listening skills with the ability to quickly identify customer needs.
• Ability to work remotely on the road and in a home office environment.
• Fluent in both English and local language.