Key Responsibilities
- Design, implement, and maintain enterprise-grade tracking frameworks using GTM Web, GTM Server-side, GA4, and Firebase across web and mobile app environments.
- Define scalable event taxonomies, naming conventions, and dataLayer standards for global deployments.
- Develop custom tracking solutions using JavaScript, JSON, and regular expressions to support complex business logic beyond standard tag capabilities.
- Build and maintain custom GTM templates and advanced trigger logic.
- Collaborate with marketing, product, analytics, and engineering teams to define measurement frameworks, KPIs, and attribution models.
- Translate business requirements into detailed tracking specifications and technical documentation.
- Lead the implementation of cookie consent management platforms (CMPs) and privacy-first tracking strategies.
- Ensure compliance with global data protection regulations including GDPR, CCPA, and other regional privacy laws.
- Diagnose and resolve complex tracking issues and data discrepancies using tools such as GTM Preview, Chrome DevTools, Charles Proxy, and network debuggers.
- Conduct comprehensive audits of existing tagging and analytics implementations and recommend optimizations.
- Act as the primary technical point of contact for external vendors, agencies, and ad-tech partners.
- Mentor junior Ad Operations specialists and collaborate closely with developers to ensure best-in-class tagging practices.
Required Skills & Qualifications
- GTM Expertise: Advanced mastery of Google Tag Manager, including Server-side tagging, custom templates, and complex trigger configurations.
- Technical Proficiency: Strong hands-on experience with JavaScript, HTML, CSS, DOM manipulation, and dataLayer architecture.
- Analytics Expertise: In-depth knowledge of GA4, including property setup, event modeling, cross-domain tracking, and debugging.
- Advertising Ecosystem Knowledge: Proven experience implementing and managing tracking for large-scale campaigns across Google Ads, Meta, LinkedIn, and programmatic DSPs.
- Data Visualization: Ability to create insightful dashboards and reports using Looker Studio or similar BI tools to measure performance, attribution, and ROI.
Preferred Certifications
- Google Analytics 4 (GA4) Certification (Good to Have)
- Google Tag Manager Advanced Certification (Must Have)
- Google Ads (Search, Display, Video) Certifications (Good to Have)
This role is ideal for a GTM Ad Operations professional who thrives at the intersection of marketing strategy, analytics, and engineering, and who can own complex tracking ecosystems at scale.
