- Role Overview: We are looking for a highly technical Senior Social Media Ads Expert with 5+ years of experience to scale our global B2C presence. You will lead performance-driven campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, and other emerging social platforms.
You will be responsible for the full lifecycle of performance campaigns—from advanced technical setup, optimization, A/B testing & reporting.
Key Responsibilities
- Design and execute high-budget campaigns on Meta Ads Manager, TikTok Ads Manager, and Snapchat Ads.
- Manage "Always-On" and seasonal B2C campaigns across North America, LATAM, EMEA, and APAC, ensuring local relevance in over 12 currencies.
Drive measurable growth for App Installs, Subscriptions, and Web Conversions, optimizing for post-install events and Lifetime Value (LTV).
- Expertly deploy Meta Advantage+ and TikTok Smart Performance Campaigns (SPC), knowing exactly when to use "Black Box" automation versus manual precision targeting.
Ensure 100% data accuracy by managing the Meta Conversions API (CAPI), TikTok Pixel/Events API, and Snapchat Pixel via GTM.
- Proactively identify and fix tracking "blackouts," attribution shifts, or sudden spikes in CPA across global accounts.
- Navigate iOS 14+ and Android privacy changes using SKAdNetwork / AdAttributionKit and incrementality testing to prove true channel lift.
Collaborate with design teams to brief "Native-first" content (UGC, Reels, TikTok trends) based on hard performance data.
- Run rigorous A/B and Multivariate tests on hooks, CTAs, and visual formats, moving beyond vanity metrics to focus on conversion volume.
Qualifications
- Experience: 5+ years of hands-on experience in paid social for global B2C brands.
- Platform Expertise: * Expert proficiency in Meta, TikTok, and Snapchat (Certifications preferred).
- Experience with Pinterest or X (Twitter) Ads is a plus.
- Strong understanding of GTM, GA4, and mobile measurement partners (MMP) like AppsFlyer or Adjust.
- Ability to work with basic Python/JavaScript for ad scripts or API connectors.
- Experience managing campaigns across different time zones, currencies, and languages.
