The Senior Performance Marketing Manager role is designed for a highly strategic, growth-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high-impact performance campaigns. The individual will lead large brand accounts, own strategy end-to-end, manage a team, and ensure sustainable and profitable growth across digital channels.
Key Responsibilities
1. Strategic Leadership
- Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.
- Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.
- Identify opportunities for scale, efficiency, and experimental growth across platforms.
- Provide strategic direction for creative messaging, hooks, and content required for scaling brands.
2. Performance Management & Optimization
- Oversee and guide the execution of high-budget campaigns across Search, Shopping, Display, Video, and Paid Social.
- Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.
- Lead large-scale A/B testing across creatives, placements, audiences, and landing pages.
- Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.
3. Analytics, Forecasting & Insights
- Build advanced performance dashboards and insight-driven monthly/quarterly review decks.
- Interpret complex data to drive actionable strategies and next-step recommendations.
- Manage forecasting, budget allocation, pacing, and scenario planning.
- Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.
4. Client Leadership & Business Ownership
- Act as the strategic partner for key D2C clients—representing Intent Farm’s expertise.
- Lead performance review calls, present insights, set expectations, and drive decision-making.
- Build long-term relationships based on transparency, growth, and data-driven recommendations.
- Consult clients on multi-channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).
5. Team Management & Mentorship
- Lead and mentor a team of performance marketers and associates.
- Define processes, optimization checklists, creative testing frameworks, and best practices.
- Conduct skill assessments, training sessions, and growth plans for team members.
- Ensure high-quality delivery, timely execution, and smooth cross-team collaboration.
Requirements
5–8 years of hands-on experience
in performance marketing, with strong eCommerce/D2C experience.
Meta Ads Manager and Google Ads
, especially Search + Shopping + Paid Social.
- Proven experience in scaling D2C brands from early-stage to multi-crore monthly revenue.
- Strong analytical acumen with proficiency in
GA4, Looker Studio, and advanced Excel/Sheets
.
funnel optimization, CRO, remarketing frameworks, and landing page performance
.
- Ability to build and present high-level strategic plans and performance reviews.
- Strong leadership skills with experience managing and growing high-performing teams.
- Excellent communication, client management, and decision-making abilities.
- Experience managing multiple accounts with high budgets in a fast-paced agency environment.
Good to Have
- Experience with Shopify, landing page tools, or CRO testing platforms.
- Knowledge of automation tools, scripts, or rule-based optimization.
- Exposure to influencer + paid media synergy strategies.
- Ability to contribute to agency growth through process creation and innovation.
Benefits
Benefits
Why should you join us?
In case you value the opportunity to work on real & challenging Marketing problems
In case you value high involvement from founders and learning from them
In case you value having the autonomy to do things your way and not have to worry about experimental failures
In case you care about working alongside genuine, honest peers who will have your back, no matter what
In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort
In case you believe in always learning and want an environment which will invest in your long-term growth
In case you want to work on the cutting edge of marketing problems using the latest tools and strategies
In case you are looking for a long-term place where you can grow with the company
Why shouldn't you join us?
In case you are looking for a product company, we aren’t
In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company
In case you are looking for the top bracket pay in the industry — we may not be the right fit
- Comprehensive health coverage, including medical and accidental insurance
- Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
- Continuous learning & development with sponsored courses, certifications and weekly training program
- A collaborative, high-energy team culture that values creativity and innovation
- High ownership, autonomy, and the freedom to bring your ideas to life
Team outings, offsites, and engaging workplace experiences
