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- JOB PURPOSE: To drive digital growth for The Concrete Shop®, a design-led concrete brand by Aarya Precast India Pvt. Ltd., by planning, executing, and optimizing end-to-end performance marketing initiatives. The role is responsible for generating qualified leads, maximizing profile, website, and lead conversion rates, improving visibility through SEO, AEO, and GEO strategies, managing paid advertising campaigns, creating high-quality digital creatives, executing influencer marketing initiatives, and driving measurable business growth through data-driven marketing strategies and continuous optimization.
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- ROLL AND RESPONSIBILITIES: A. Performance Marketing & Lead Generation
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Manage campaign budgets, audience targeting, bidding strategies, and remarketing campaigns.
- Improve campaign performance by optimizing CPL, CTR, ROAS, and lead quality.
- Generate qualified leads aligned with business objectives.
B. SEO, AEO & GEO Management
- Develop and execute SEO, AEO, and GEO strategies to improve digital visibility.
- Conduct keyword research, technical audits, and competitor analysis.
- Optimize website content, landing pages, and metadata for higher search rankings.
- Improve organic traffic and search engine performance.
C. Website & Conversion Optimization
- Optimize website performance, landing pages, and enquiry funnels.
- Improve profile, website, and lead conversion rates through continuous optimization.
- Coordinate with developers to enhance website functionality and user experience.
- Monitor visitor behaviour and recommend conversion improvements.
D. Creative Design & Content Development
- Design digital creatives for advertisements, social media, websites, presentations, and marketing materials.
- Develop graphics, videos, reels, banners, and promotional content.
- Ensure brand consistency across all digital platforms.
- Maintain and organize digital marketing assets.
E. Influencer Marketing & Brand Promotion
- Identify and collaborate with relevant influencers and industry professionals.
- Plan and execute influencer marketing campaigns.
- Monitor campaign performance and optimize ROI.
F. Analytics, Reporting & Performance Monitoring
- Track campaign performance using Google Analytics, Search Console, and advertising platforms.
- Monitor website traffic, engagement, conversions, CPL, ROAS, and ROI.
- Prepare weekly and monthly MIS reports with actionable insights.
- Recommend optimization strategies based on campaign performance.
G. Digital Strategy & Continuous Improvement
- Develop digital growth strategies aligned with business objectives.
- Research market trends, AI tools, and emerging digital technologies.
- Identify new opportunities to improve digital performance and lead generation.
- Continuously improve marketing processes and campaign effectiveness.
3. KRA KPI
- Number of qualified digital leads generated
- Lead conversion rate
- Website conversion rate
- Profile conversion rate
- Return on Ad Spend (ROAS)
- Cost per Lead (CPL)
- Organic keyword ranking improvement
- Growth in website traffic and user engagement
- Social media engagement and campaign performance
- Influencer campaign performance and ROI
- Timely execution of campaigns, creatives, and digital initiatives
- Accuracy and timeliness of MIS, analytics, and performance reporting
Requirements
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- COMMUNICATIONS AND RELATIONSHIPS: Internal: Management, Digital Marketer, Sales, Design, Production, HR, Accounts & Finance, Purchase, and Operations teams
- External: Advertising Platforms, Influencers, Content Creators, Developers and Media Partners.
5. KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB
Education:
- Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Graphic Design, or a related discipline.
- Professional certifications in Google Ads, Meta Ads, Google Analytics, SEO, or Digital Marketing will be preferred
- Experience:
- 5+ years of relevant experience in Performance Marketing or Digital Marketing.
- Proven experience in independently managing end-to-end performance marketing campaigns.
- Strong hands-on experience in SEO, AEO, GEO, paid advertising, conversion rate optimization, digital analytics, creative content development, and influencer marketing
Skills
Technical Skills
- Performance Marketing & Paid Advertising
- Google Ads, Meta Ads & LinkedIn Ads
- SEO, AEO & GEO
- Conversion Rate Optimization (CRO)
- Google Analytics, Search Console & Digital Analytics
- Keyword Research, Competitor Analysis & Website Optimization
- Graphic Designing using Canva, Adobe Photoshop, Figma, Affinity Designer or similar tools
- Basic Video Editing & Creative Content Development
- Influencer Marketing & Campaign Planning
- Marketing Automation, CRM, MS Excel & MIS Reporting
Soft Skills
- Strategic & Analytical Thinking
- Communication, Presentation & Negotiation Skills
- Planning, Project Management & Execution
- Problem Solving & Decision Making
- Creativity, Attention to Detail & Result Orientation
- Adaptability, Ownership & Continuous Learning
Benefits
Benefits
Salary Range
Based on experience, technical expertise, and demonstrated performance in driving measurable digital growth.
