Performance Marketing, Centre of Excellence (Manager/ Senior Manager)

Performance Marketing, Centre of Excellence (Manager / Senior Manager) Role Structure: ~70% Performance Marketing Centre of Excellence | ~30% Performance Marketing for Kraftshala The short version What this role is about: This is a build + apply role anchored in Performance Marketing. You will spend the majority of your time (70%) building Kraftshala’s Performance Marketing Centre of Excellence - designing and delivering training on paid acquisition, mentoring students, consulting on real brand problems, and staying ahead of how modern performance marketing is evolving across Google, Meta, and emerging platforms. The remaining 30% of your time will be spent running and scaling performance marketing for Kraftshala, giving you a live environment to apply ideas, test new campaign structures, experiment with automation and creative strategies, and feed real execution learnings back into training and curriculum design. Who we’re looking for: Strong hands-on

experience

in running paid campaigns on Google Ads and Meta Ads is non-negotiable, along with curiosity, analytical thinking, and the ability to simplify complex ideas for new audiences. Why you should apply: This role gives you a rare opportunity to combine deep performance marketing expertise with mentorship and system-building. You’ll help shape how performance marketing is taught in India, while staying closely connected to real budgets, platforms, and campaign realities. About us: Kraftshala is India’s largest skilling institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad across domains. We’re backed by eminent investors including ex-unicorn startup founders and CXOs from RedBus, NoBroker, Nestlé, and Performics. The detailed version Kraftshala runs India’s largest marketing program (in terms of placements), called the Marketing Launchpad. This is a 100% live, job-linked program that serves as a talent pipeline for agencies such as Publicis, Dentsu, IPG, Hiveminds, and Performics, as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 500+ others. Unlike conventional programs, Kraftshala updates its performance marketing curriculum rapidly, often every month - to stay ahead of shifts such as the rise of automation and AI-driven campaign types (Performance Max, Advantage+), evolving privacy and attribution models, creative iteration at scale, and increasing dependence on first-party data. As the Performance Marketing Centre of Excellence, you are responsible for ensuring our programs stay at the forefront of these changes, so that students can add value to recruiting partners from Day 1. What you’ll spend your time on ~70% | Performance Marketing Centre of Excellence As part of the Performance Marketing Centre of Excellence, you will be responsible for how paid acquisition is taught, practiced, and evaluated at Kraftshala. This includes: Developing academic content: Combining insights from your own campaign

experience

with conversations with senior performance marketing practitioners to create clear frameworks for campaign structure, audience strategy, creative testing, bidding, and measurement. You will regularly experiment with tools, case studies, and live setups to keep learning relevant. Upgrading training design: Using instructional design principles and analytics to upgrade projects, engagement formats, and assessments, while building repeatable playbooks for campaign planning and optimization. Leading external experts: Managing a team of 8-12 part-time performance marketing experts who conduct sessions, provide project feedback, and take interviews. You will be responsible for selecting, auditing, coaching, and enabling them to deliver consistently high-quality outcomes. Training & instruction: Conducting regular live sessions for small and large cohorts on topics ranging from campaign setup and audience segmentation to creative testing, analytics, conversion tracking, and attribution. Analysing outcome metrics: Leveraging student performance data and placement outcomes to identify gaps and continuously improve curriculum quality and admissions filters. (Optional) Social media impact: Contributing to performance marketing learning content on social platforms, if this is something you’re excited by. ~30% | Performance Marketing for Kraftshala To ensure the Centre of Excellence remains grounded in real execution realities, you will also work directly on Kraftshala’s own growth engine. This includes: Paid media ownership: Planning, running, and optimizing performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads to drive growth for Kraftshala. Experimentation & scale: Testing new campaign structures, creative approaches, audience strategies, and automation features; scaling what works and retiring what doesn’t. Systems & automation: Partnering wit

Skills

4-8 years of hands-on

experience

planning, executing, and optimizing paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (We are not too fussed about the number of years.

Experience

is simply a proxy for capability, which is what we really care for). Strong understanding of campaign structure, creative testing, bidding strategies, and conversion tracking Ability to simplify complex ideas and communicate clearly to new audiences A willingness to add value to every partner you work with A structured, data-driven, user-centric approach to problem-solving Selection Process: Each conversation with us will last about 30-60 minutes and will allow us to get to know each other well. This will be a mix of online and offline interactions. Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process. Technical Exercise: This is a specific assessment designed to evaluate your fit for this role Conversation 1: This will be a detailed assessment review conversation to go over your submission for the technical exercise with our Head of Marketing Conversation 2: This will be a conversation with our Co-Founder & Head, Centre of Excellence, wherein you can expect to be evaluated on the competencies needed for the job. Conversation 3: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. Location: Gurgaon Our long-term ambition is captured in this blog. Know more about Kraftshala’s philosophy, culture and investors here.