Position
Exp
Location
- Hyderabad (Hybrid — 3 days office, 3 days remote)
Notice Period
- Immediate Joiner- 15 days
Skills
- Marketing, Content, Growth, Social media, end to end marketing, Canva, AI Tools, Video editing (reels, YouTube shorts), Paid campaigns (Meta / Google / YouTube) , Telugu and Hindi/English
About the Role:
We are looking for a hands-on marketer who can
understand the kirana customer, develop creative campaign ideas, test them in the field, and execute winning concepts
.
Key Responsibilities:
- Research kirana retailers, customer behaviour, competitors and market trends.
- Develop campaigns to drive app installs, first orders and repeat usage.
- Test ideas through small field experiments and measure results.
- Create banners, videos, WhatsApp and social media content using
Canva & AI tools
.
- Develop engaging content in
Telugu, Hindi/Hinglish and English
.
- Track campaign performance and optimise based on insights.
- Maintain creative assets, templates and campaign learnings.
Requirements:
- 2–4 years of experience in marketing, growth, content or social media.
- Experience owning campaigns/projects end-to-end.
- Strong creative, research and analytical skills.
- Good understanding of marketing metrics and campaign performance.
- Strong
Canva and AI tool
skills.
- Comfortable with field visits and customer interactions.
- Fluent in
Telugu & Hindi/English
; good English communication.
Portfolio of real work is essential.
Good to Have:
- FMCG, retail, kirana, B2B, or app marketing experience.
- Video editing/Reels/YouTube Shorts.
- Meta/Google/YouTube paid campaign experience.
- Vernacular copywriting.
