Marketing Manager

Job description

Marketing Manager- Sales Role Objectives Execute integrated marketing plans in alignment with brand positioning, market priorities, and business targets to drive customer engagement and lead generation. Manage end-to-end execution of marketing campaigns—across media, digital, events, and Franchise Partner activation ensuring timely, CI-compliant delivery with strong on-ground impact. Leverage customer and market insights to fine-tune campaign rollouts, improve relevance of messaging, and elevate local customer experience. Coordinate with cross-functional teams and agencies to ensure smooth implementation, stakeholder alignment, and efficient marketing operations. Work closely with Sales and Franchise Partner teams to align marketing activities with sales targets, drive showroom traffic, and support lead conversion. Track campaign performance and spending, using dashboards and regular reviews to evaluate ROI and optimize future initiatives. Reporting to: GM Marketing as per leadership structure. Qualification -

Experience -

Skillset Qualification Requirement: Bachelor’s degree required; MBA/PG in Marketing preferred.

Experience:

Minimum 6 Years of Work

Experience

in Marketing / Sales preferably in automobile involving preparation and implementation of marketing campaigns and on-site implementation of planned events. Area of Work Strategic Planning: Drive execution of MBIL marketing strategies, ensuring alignment with sales goals and brand guidelines. Elevate the dealership’s digital and on-ground presence through data-driven, locally relevant campaigns. Foster strong relationships with VIP customers, corporates, and community networks to expand reach. Monitor competition, ensure flawless campaign rollouts, and actively contribute to market share growth. Driving marketing activities for the dealership: Assist GM - Marketing to ensure execution of activities aligned with overall strategy and objectives. Achieve enquiry targets for every month and report progress to GM - Marketing for way ahead. Ensure strict adherence to all brand-related CI/CD guidelines during the execution of dealership marketing activities. Support product launches and events organized by MBIL to achieve targeted outcomes. Event Management: § Actively execute high-quality dealer events that elevate brand presence and customer delight. § Drive pre-event promotions and post-event follow-ups to maximize lead generation and conversion. § Support strategy planning to unlock business opportunities through impactful on-ground engagement. Ensure all events comply with brand guidelines and regulatory norms. Sales Process and Service Core Process: § Oversee daily customer touch points to ensure high-quality, personalized interactions. § Coordinate across departments to optimize

experience

delivery and digital showroom content. § Implement “feel-good” factors focused on interpersonal warmth and surprise elements. Drive daily improvements based on weekly customer satisfaction analysis.

Requirements

Skill set Requirement: Problem solving Campaign Management Strategizing Articulation Premium Customer

experience

Planning and execution

Benefits

• Statutory Benefit 2. Accidental Policy 3. Incentive

Experience -

Skillset Qualification Requirement: Bachelor’s degree required; MBA/PG in Marketing preferred.

Experience:

Minimum 6 Years of Work

Experience

in Marketing / Sales preferably in automobile involving preparation and implementation of marketing campaigns and on-site implementation of planned events. Area of Work Strategic Planning: Drive execution of MBIL marketing strategies, ensuring alignment with sales goals and brand guidelines. Elevate the dealership’s digital and on-ground presence through data-driven, locally relevant campaigns. Foster strong relationships with VIP customers, corporates, and community networks to expand reach. Monitor competition, ensure flawless campaign rollouts, and actively contribute to market share growth. Driving marketing activities for the dealership: Assist GM - Marketing to ensure execution of activities aligned with overall strategy and objectives. Achieve enquiry targets for every month and report progress to GM - Marketing for way ahead. Ensure strict adherence to all brand-related CI/CD guidelines during the execution of dealership marketing activities. Support product launches and events organized by MBIL to achieve targeted outcomes. Event Management: § Actively execute high-quality dealer events that elevate brand presence and customer delight. § Drive pre-event promotions and post-event follow-ups to maximize lead generation and conversion. § Support strategy planning to unlock business opportunities through impactful on-ground engagement. Ensure all events comply with brand guidelines and regulatory norms. Sales Process and Service Core Process: § Oversee daily customer touch points to ensure high-quality, personalized interactions. § Coordinate across departments to optimize

experience

delivery and digital showroom content. § Implement “feel-good” factors focused on interpersonal warmth and