Scan your resume against ATS criteria for this Lifecycle Marketing Manager role at deleteme.
by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.
Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure protection.
DeleteMe acts as a
for your most vulnerable attack vector: your people. That’s why
, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.
DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.### Job Summary:
We’re looking for a
to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.
You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not reaches the inbox—but drives action.
This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product.
Own lifecycle strategy and execution from through retention, expansion, and winback across channels like email, in-app, push, and SMS.
Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
Report on lifecycle KPIs and build dashboards to track performance over time.
Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
Experience managing customer journeys in tools like Braze, Iterable, http://Customer.io Customer.io, or similar.
Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
Exceptional communicator and project manager with a bias for action.
Passion for privacy, consumer protection, and making the web safer for everyone.
This role
require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.
_Benefits and eligibility may vary based on role, location, employment status, and other factors. _
Comprehensive health benefits - Medical, Vision, Dental
401k retirement plan
Paid Parental Leave
20 days of Paid Time Off
11 Company-Paid Holidays
Birthday Off
Work From Home Stipend
Cell Phone Reimbursement
Fitness Membership Reimbursement
Child Care Reimbursement
DeleteMe Gold Membership
Discounted DM Plans for Friends and Family
We Offer:
_Benefits and eligibility may vary based on role, location, employment status, and other factors. _
How to apply for Lifecycle Marketing Manager at deleteme?
Click the "Apply on Company Website" button on this page to submit your application directly on the employer's official portal.
What is the salary for this role?
Salary details will be discussed during the interview.
What experience is required?
6+ years of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
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Lifecycle Marketing Manager
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