Scan your resume against ATS criteria for this Lead Copywriter role at Lowe's.
This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.
Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
About Lowe’s India
Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India
The Marketing Creative Team at Lowe's Home Improvement is the driving force behind our brand's compelling storytelling and visual identity. This dynamic group of creatives collaborate to deliver impactful campaigns that inspire and engage our customers. By blending innovation with a deep understanding of the home improvement industry, the team crafts memorable experiences across print, digital, and social platforms. Dedicated to excellence, creativity, and customer focus, the Marketing Creative Team ensures Lowe's remains a trusted partner for every project, big or small.
The Lead Copywriter is the primary copywriter working directly with Creative Leadership Team (CLT) and stakeholders and managing high complexity briefs that are at a campaign level involving multiple channels like email, display, social, audio, search, push/SMS etc. They collaborate closely with Designers and Producers to maintain timelines and propose recommendations based on the business briefs.
The lead works independently on jobs that are both cross functional and complex. Typically, they work on projects with high accountability and are categorized are tier projects (high complexity, visibility and impact). They have deep expertise and experience across multiple channels for digital and print. They are strong creative thinkers and brilliant presenters, having the ability to influence the audience.
The lead is expected to be an SME on all channels, it requires them to bring process and production efficiency and evolve the quality while being consistent to the brand standard. They are the problem solvers and proactively provide fresh solutions to solve for business briefs with minimal supervision. This role is responsible for being up to date on all media channel formats, standards as well as trends. The lead should have a customer centric mind-set and the ability to back copy decisions with performance insights and data. They develop a range of options to meet the needs of the business and resonates with the customer based on research and insights.
Additionally, the lead copywriter performs quality checks and provides work direction to the copy team working on the project they lead.
Copywriting, storytelling for brands, brand strategy, GCC/retail/advertising background, stakeholder management, Team coaching/Mentorship
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
vision. This role is responsible for being up to date on all media channel formats, standards as well as trends. The lead should have a customer centric mind-set and the ability to back copy decisions with performance insights and data. They develop a range of options to meet the needs of the business and resonates with the customer based on research and insights.
How to apply for Lead Copywriter at Lowe's?
Click the "Apply on Company Website" button on this page to submit your application directly on the employer's official portal.
What is the salary for this role?
The salary for this role is $83 per annum.
What experience is required?
8+ years of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
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