Influencer Marketing Manager

# Influencer Marketing Manager ## Company Overview *Not specified.* ## Job Summary The Influencer Marketing Manager will be responsible for owning and scaling D’YOU’s influencer marketing initiatives within the Beauty & Personal Care industry. The role involves building a robust influencer ecosystem, developing innovative campaigns, and driving meaningful brand and business outcomes through strategic creator partnerships. The manager will work closely with cross-functional teams to enhance brand visibility, engagement, and growth through influencer collaborations. ## Responsibilities - Own the **end-to-end influencer marketing strategy and execution**, ensuring alignment with brand objectives. - Identify, **build and manage relationships** with relevant influencers and creators across beauty and lifestyle communities. - Develop and execute **influencer campaigns** aligned with product launches and brand goals. - Manage **campaign planning, briefing, negotiation, execution, and reporting** to ensure successful delivery and measurable results. - Collaborate closely with the **brand, creative, social, and performance marketing teams** to integrate influencer initiatives. - Build and maintain a **strong creator network** across relevant beauty and lifestyle platforms. - Track **campaign performance metrics** and derive insights to optimize ROI and engagement. - Manage **influencer budgets**, ensuring efficient spend and resource allocation. - Stay updated on **emerging creators, platforms, formats, and trends** to keep campaigns innovative and relevant. - Explore **User-Generated Content (UGC)** and creator-led content opportunities to enhance brand awareness and customer acquisition. ## Qualifications - 3–5 years of experience in **influencer marketing**, preferably within **Beauty & Personal Care, FMCG, or consumer brands**. - Strong existing **influencer/creator network**, particularly in **beauty and lifestyle** sectors. - Hands-on experience managing **end-to-end influencer campaigns**. - Excellent **negotiation, communication, and relationship management skills**. - Solid understanding of **influencer metrics, campaign reporting, and performance analysis**. - Ability to **balance creative thinking with data-driven decision-making**. - Educational qualifications: **Bachelor’s degree** in Marketing, Communications, Business, or related fields. ## Preferred Skills - Experience working with **digital marketing tools and platforms**. - Knowledge of **social media algorithms and platform-specific best practices**. - Creative mindset with the ability to innovate within campaign strategies. - Strong organizational skills and attention to detail. - Ability to work in a fast-paced, dynamic environment. ## Experience - **3–5 years** of relevant experience in influencer marketing, with a proven track record in managing successful campaigns. - Experience working within **Beauty & Personal Care, FMCG, or consumer brands** is preferred. ## Environment - The role's work environment is not specified; it may involve in-office, remote, or hybrid work arrangements. - The position requires active engagement with digital platforms, creators, and cross-functional teams. ## Salary *Not specified.* ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*