Role Overview
We are looking for a
Growth Marketing & Business Strategy Manager
who can drive scalable growth by combining data-driven marketing, strategic planning, and business optimization. The ideal candidate will be responsible for identifying growth opportunities, improving customer acquisition and retention, and aligning marketing initiatives with overall business objectives.
Key Responsibilities
Growth Marketing
- Develop and execute growth strategies across digital channels (Performance Marketing, SEO, Social Media, Email, WhatsApp, Marketplaces).
- Plan and optimize customer acquisition, activation, retention, and monetization funnels.
- Analyze campaign performance and user behavior to improve ROI and conversion rates.
- Run A/B tests and experiments to identify high-impact growth levers.
- Collaborate with product, design, and tech teams to improve user experience and conversions.
Business Strategy
- Identify new revenue streams, partnerships, and market expansion opportunities.
- Conduct market research, competitor analysis, and customer insights.
- Prepare growth forecasts, business plans, and strategic reports for leadership.
- Support pricing strategies, go-to-market plans, and product launches.
- Monitor key business KPIs and recommend corrective actions.
Required Skills & Qualifications
- 3–6 years of experience in Growth Marketing, Business Strategy, or related roles.
- Strong understanding of performance marketing (Google, Meta, marketplaces, analytics).
- Experience with data analysis tools (Google Analytics, Excel, dashboards).
- Strategic thinking with a hands-on execution mindset.
- Excellent communication and stakeholder management skills.
- Ability to work in a fast-paced, growth-oriented environment.
Preferred Qualifications
- Experience in D2C, E-commerce, SaaS, or Digital-first businesses.
- Familiarity with CRM tools, marketing automation, and funnel optimization.
- MBA or equivalent business qualification (preferred, not mandatory).
Why Join Us?
- Opportunity to work directly on high-impact growth initiatives.
- Exposure to strategic decision-making and leadership.
- Fast learning, ownership, and career growth.
- Collaborative and innovation-driven work culture.
M.B.A.
