Aliganj, Lucknow 2 Year Graduate, Postgraduate, Google Ads Certification ITES/Software
Job profile
The Google Ads Specialist will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across Google platforms. The ideal candidate should have hands-on experience with Google Ads, keyword research, conversion tracking, performance analysis, and budget management to achieve client and company marketing objectives.
Roles & responsibilities
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Plan, create, and manage Google Ads campaigns, including:
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Search Ads
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Display Ads
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Performance Max Campaigns
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Shopping Ads
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Video Ads (YouTube)
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Remarketing Campaigns
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Conduct keyword research, competitor analysis, and audience targeting.
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Monitor campaign performance and optimize bids, budgets, and ad creatives.
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Track conversions and implement Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads conversion tracking.
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Analyze campaign data and generate actionable insights to improve performance.
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Perform A/B testing on ad copies, landing pages, and campaign strategies.
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Manage multiple client accounts while maintaining campaign efficiency and ROI.
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Prepare weekly and monthly performance reports for clients and management.
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Collaborate with SEO, Content, Design, and Development teams to improve campaign outcomes.
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Stay updated with Google's latest advertising features, policies, and industry trends.
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Ensure achievement of lead generation, sales, and revenue targets through paid campaigns.
Required skills
Strong understanding of PPC advertising strategies and performance marketing
* **Experience with:** Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console
Looker Studio (formerly Data Studio)
Knowledge of conversion tracking, attribution models, and audience segmentation.
Strong analytical and problem-solving skills.
Excellent communication and reporting abilities.
Ability to manage multiple projects and meet deadlines.
Benefits
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5 Days working, Competitive Salary Package
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Performance-Based Incentives
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Career Growth Opportunities
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Learning & Certification Support
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Collaborative and Innovative Work Environment
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Exposure to National and International Projects
