E-commerce Manager

# E-commerce Manager (Shopify Expert) ## Company Overview Athletifreak is a premium athleisure brand built on movement, style, and culture. It is a rapidly expanding global brand with a strong presence across India and international markets, committed to delivering high-quality athleisure products that blend fashion with functionality. ## Job Summary The E-commerce Manager (Shopify Expert) will be responsible for managing and scaling the company's e-commerce website on Shopify. This role involves overseeing website development, optimization, and performance to enhance user experience, increase conversions, and drive sales. The ideal candidate will have a strong technical background in Shopify and a strategic mindset to optimize the entire e-commerce funnel. ## Responsibilities - Manage and customize the Shopify store, focusing on UI/UX improvements to enhance customer engagement. - Execute campaign drops, sales setups, and create compelling landing pages to boost conversions. - Manage product uploads, updates, and detailed product pages to ensure accuracy and appeal. - Optimize the user journey and conversion rate (CRO), including checkout flow improvements and A/B testing. - Oversee order management and fulfillment processes to ensure timely delivery and customer satisfaction. - Implement and manage email marketing campaigns and traffic optimization strategies. - Monitor website performance, analyze analytics, and track funnel metrics to identify areas for improvement. - Troubleshoot website, payment, and checkout issues promptly to minimize disruptions. - Handle integrations with payment gateways, Shiprocket, CRM tools, and analytics platforms. ## Qualifications - 2-4 years of experience in Shopify development and management, with proficiency in Liquid, HTML, CSS, and JavaScript. - Strong understanding of e-commerce funnels and Conversion Rate Optimization (CRO). - Experience with email marketing tools and campaign management. - Familiarity with Google Analytics 4 (GA4), Meta Pixel, and CRM tools. - Ownership mindset with excellent problem-solving skills. - Educational qualifications: Not specified, but relevant technical skills are essential. ## Preferred Skills - Experience with Shopify Plus platform. - Passion for D2C brands, fashion, or fitness industries. - Enthusiasm for athleisure, fitness, or lifestyle brands. - Ability to work independently and take ownership of projects. ## Experience - 2 to 4 years of relevant experience in managing Shopify stores, preferably within the fashion, fitness, or D2C sectors. ## Environment - Location: South Delhi - Work Schedule: Monday to Saturday, 10:00 AM - 6:00 PM, with Saturday being a half-day. - Work setting involves managing a dynamic e-commerce environment, with potential collaboration with marketing and operations teams. ## Salary - Not specified ## GrowthOpportunities - Not specified ## Benefits - Not specified